The Marketing Manager uses the 4 P?s of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention within a single or multiple account. The Marketing Manager helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account and Aramark Collegiate Hospitality. The Marketing Manager upholds and represents the Aramark Collegiate Hospitality brand, the client?s brand and all branding elements.
Base Business Growth
Responsible for executing and implementing base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales. Ensures all promotions, applicable sales enablers and other growth initiatives are implemented across the account.
Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account and for our clients.
Works with District Marketing Manager and operations team to write the unit specific client marketing and communication plans and tracks results.
Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
Interacts with client and maintains effective client and customer communications and relations at all levels of the organization.
Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
Ensures participation in DiningStyles and Voice of the Consumer (VOC) and presents results at team and client meetings each semester.
Team Development:
Manages student peer-to-peer groups to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.
Manages student marketing intern to ensure all program logistics/graphics are complete.
Ensures necessary training and support are provided to the account and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
Works collaboratively with the Collegiate Hospitality team to implement all national programs.
Supports front line management with administration of Marketing, Service Excellence and Suggestive Selling training.
New Sales and Account Retention:
Participates in the contract re-bid/extension process for their account. Assists other region marketing team members with EngageIQ® and Strategic Account Review processes at other accounts
? Requires at least 1-3 years of experience in product, program, or menu development in food service
? Requires experience in building marketing capacity and tools in a complex marketing / sales environment
? Requires a bachelor?s degree or equivalent experience in marketing, nutrition, food science or business
? Strong project management experience leading cross-functional teams in a matrix organization
? Excellent interpersonal communication skills including strong writing and presentation skills
? Photoshop proficiency preferred
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.
Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.
Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.
Beyond great service
Another key part of what makes us different is something we call service excellence.
To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.
We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.
Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.
We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.
The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.