Marketing Manager

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Reports to: CEO
Schedule: Full-time
FLSA Status: Exempt

About Teeccino


Teeccino Caffe, Inc. is a small, fast-growing, family-owned natural foods company and the top-selling brand in the coffee alternative and herbal tea categories, with 45 employees and a national sales and ecommerce team. We're an entrepreneurial, hands-on team that can execute great ideas quickly and pivot when interesting opportunities arise — this role suits someone energized by a fast-changing, founder-led culture rather than the layered approval processes of a large company.

Summary


We're searching for a creative, health-oriented Marketing Manager to lead our marketing team. You'll manage our brand voice and communications, lead the creation and management of creative assets for our social media marketing campaigns, and see them through strategy, execution, and measurement. You'll need strong right- and left-brain range — one minute in a creative mindset, the next tracking performance data with an analytical eye. You'll work closely with the CEO to ensure the quality of our communications and advertisements stays aligned with the voice and image of our brand.


Core Functions:


Email Marketing

• Oversee the email promotional calendar and coordinate its execution with our Klaviyo email marketing team and our production/operations team
• Develop acquisition strategies for our subscriber list while watching for optimal cadence, frequency, and engagement of our email and SMS performance
• Track KPIs for our email metrics, campaign performance data, conversion and open rates, etc.
• Work with our email marketing team to track A/B and multivariate testing of all aspects of email campaigns, including subject headlines, layouts for call-to-actions, creative design templates, and anything that informs best practices for optimizing conversions

Social Media Campaigns

• Manage our social media and the creation of our monthly social calendar for Meta, TikTok, and LinkedIn
• Create the overarching strategy for growing Company accounts on Meta, TikTok, YouTube, etc
• Oversee the Company's programs for influencers and brand ambassadors

Creative Assets

• Drive the end-to-end planning and execution of creative concepts with the performance marketing agency to create innovative UGC and graphic ad campaigns, and manage the creative brief process to establish project parameters, performance deliverables, and KPIs
• Lead photo and video shoots on an as-needed basis and provide art direction to ensure images capture the overall creative strategy
• Edit and/or write copy and scripts to develop and maintain the voice of the brand

Performance Marketing Campaigns

• In collaboration with our website manager, oversee our performance marketing agency (PMA) to ensure KPIs are being met, budgets are maintained, and new creative assets are approved
• Partner with our website manager and PMA to brainstorm and present design options for optimizing our website including ideation for new campaigns, product launches, landing pages, PDP pages, promotions, and other marketing initiatives based on performance and target KPIs

Website & Ecommerce Optimization

• Manage our blog content, recipe pages, and other content pages
• Manage our catalog listings for new products on our 2 websites and Amazon to align all product information across all platforms
• Work with our website manager and PMA to attract customers to our subscription program, and track and improve retention
• Track competitors and trends, and partner with the Executive team to benchmark competing brands, potential new product launches, new promotion concepts, and other potential marketing initiatives

Required Qualifications

• 5-7 years of experience as a marketing manager, ideally with CPG experience
• Proven experience developing and executing successful marketing campaigns across email, social, and paid channels
• Strong copywriting skills with the ability to create compelling content, plus excellent oral presentation skills
• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office
• Familiarity with Shopify e-commerce platforms and strategies
• Knowledge of performance marketing metrics and analytics tools
• Strong understanding of digital marketing channels and advertising strategies
• Strong project management skills with excellent organizational skills, comfortable managing multiple projects and timelines simultaneously
• Excellent research and analytical skills to identify target audiences and market trends
• Bachelor's degree in Marketing & Communications, Business, or a related field

Preferred Experience

• Adaptable and energized by a fast-changing, entrepreneurial culture
• Ability to learn new technology platforms, problem-solve, and apply critical thinking to challenges
• Great attention to detail with a results-driven, goal-setting mentality

Flexible work from home options available.