Marketing Manager, Paid Search, AWS Search Marketing

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Adoption, Advertising, Affiliate Marketing, Amazon Web Services (AWS), Artificial Intelligence (AI), Best Practices, Campaigns, Cloud Computing, Continuous Improvement, Cross-Functional, Customer Acquisition, Customer Experience, Data Analysis, Diving, Establish Priorities, Google Search Engine, Improvement Metrics, Lead Generation, Leadership, Marketing, Marketing Campaign, Media Campaigns, Microsoft Bing Search Engine, Online Marketing, Pay-Per-Click Affiliate Program, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Print Advertising, Process Improvement, Sales Prospecting, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engines, Social Media, Strategic Planning, Team Player, Television Advertising, Test Strategy, Trend Analysis, Website Conversion

LOCATION

Seattle, WA

POSTED

30+ days ago

Description The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program. The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search. Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions. AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. Key job responsibilities * Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance. * Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones. * Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences. * Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience. * Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance. * Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders. * Challenge the status quo and push for the best customer experience. * Insist on the highest standards and prioritize long-term results over short-term gains. * Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences About the team AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams - Experience across affiliate marketing, PPC, SEM and social media advertising Preferred Qualifications - Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process - Experience delivering paid media campaigns spanning TV, print ads and digital/social channels Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 86,700.00 - 151,700.00 USD annually USA, TX, Austin - 78,800.00 - 137,900.00 USD annually USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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