Marketing Manager

How to Post Jobs

AZA-accredited zoos and aquariums, Related Facilities, Commercial Members, Conservation Partners and Society Partners may post free unlimited online job listings as a member benefit. Non-members can purchase job listings. How to post a job

Career Center

Interested in a career in AZA-accredited zoos and aquariums? Learn more about types of zoo and aquarium jobs and relevant education programs in our career center.

The Living Desert

Marketing Manager

Marketing Manager

Department: Marketing and Communications

Reports to: Director of Marketing

Status: Exempt

Position Overview:

The Marketing Manager leads the execution of omni-channel marketing campaigns and programs that drive general admission, event attendance, membership sales, and fundraising success while increasing awareness of the conservation impact of The Living Desert Zoo and Gardens. Working in close collaboration with the Director of Marketing, this role translates marketing strategy into effective, measurable programs across paid, owned, and earned channels.

Successful candidates will bring proven experience managing integrated campaigns from brief through reporting, with a strong track record of meeting and exceeding defined KPIs. Experience in visitor-based attractions, nonprofit organizations, or adjacent industries such as entertainment, hospitality, or cultural institutions is preferred.

Key Responsibilities:

Strategy & Campaign Management

• Under the direction of the Director of Marketing, contribute to the development of annual marketing plans and campaign strategies; lead day-to-day execution across all channels and programs
• Develop and manage paid media campaigns across digital, print, and out-of-home channels to increase awareness and drive attendance, membership, and revenue goals
• Manage marketing budgets at the campaign level, tracking expenditures against plan and ensuring responsible stewardship of vendor contracts and media buys
• Write creative briefs, project timelines, and campaign wrap-up reports that communicate strategy, execution, and results to internal stakeholders

Cross-Functional Collaboration

• Serve as a marketing liaison across internal departments including Learning & Impact, Development, Events, Food & Beverage, and Guest Experience to ensure integrated, on-brand campaign execution.
• Collaborate with the Public Relations Manager to align earned media efforts with paid and owned channel strategies.
• Partner with external vendors including creative agencies, media buyers, and travel and tourism industry partners to deliver effective marketing programs.

Membership Marketing

• Support membership acquisition and retention goals through targeted marketing campaigns, promotional offers, and lifecycle communications developed in partnership with the membership team
• Identify opportunities to integrate membership messaging across campaigns and guest touchpoints to drive awareness and conversion

Digital Marketing & Website

• Execute website content updates, on-site promotions, and digital user experience initiatives.
• Plan, write, build, and deploy all marketing email communications while managing audience segmentation, testing, and performance optimization.

Analytics & Reporting

• Monitor, interpret, and analyze real-time data and sales reports to guide the evolution of campaigns and programs.
• Leverage insights from Google Analytics, CRM platforms, email marketing tools, and social media dashboards to identify trends and refine strategies.
• Provide regular reporting on campaign performance against defined KPIs, with actionable recommendations for optimization.

Additional Responsibilities

• Participate in marketing-related training, presentations, and professional development opportunities.
• Represent The Living Desert at industry events, tourism conferences, and partner meetings.
• Support the organization''s conservation mission through responsible resource use and by inspiring guests and team members to take conservation action.
• Flexibility to work evenings, weekends, and special events as needed.

Experience Required

Experience 57 years of progressive marketing experience, preferably in visitor-based attractions and/or nonprofit organizations, with demonstrated success in strategic marketing plan development and omni-channel campaign execution. Education Bachelors degree in Marketing, Business, Communications or a related field Skills & Qualifications Core Competencies Ability to manage multiple priorities and deadlines in a fast-paced, collaborative environment. Passion for conservation, wildlife, and mission-driven storytelling. Commitment to delivering exceptional guest experiences at every interaction. Spanish language proficiency desirable but not required. Technology & Platforms CRM platforms such as HubSpot. Email marketing platforms such as Brevo or similar ESPs. WordPress or comparable CMS. Project management tools such as Asana, Monday.com, or Wrike. Microsoft 365: Office Suite, Teams, SharePoint. Google Analytics 4 and emerging generative/AI-driven search optimization. Familiarity with agentic AI tools and workflows. This is a full-time, exempt, 100% onsite position based at The Living Desert Zoo and Gardens in Palm Desert, California. The role requires flexibility to work evenings, weekends, and special events as needed.

Salary

$65,000.00 - $75,000.00/yr

How to Apply

Our website:

http://LivingDesert.org

The Living Desert

47900 Portola Avenue

Palm Desert, CA 92260

Phone: 7606687512

Visit our website

Return to All Job Posts

Edit your job posting

General Settings

• Title (limited to 100 characters)

• Description

• Add details about the job itself here.

• Experience

• Comments

• Salary

• Category Type

• Internship Job

How should a candidate apply?

• Example: the mailing address, email address, fax number or website the applicant should use to apply.

Job Perks

*

Company Info

• Company Name

• Address

• City

• State

• Please Select Alberta Alabama Alaska American Samoa Arizona Arkansas British Columbia California Colorado Connecticut Delaware District of Columbia Florida Georgia Guam Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Manitoba Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska New Brunswick Newfoundland Nevada New Hampshire New Jersey New Mexico New York North Carolina Northwest Territories North Dakota Northern Mariana Islands Nova Scotia Nunavut Ohio Oklahoma Ontario Oregon Pennsylvania Prince Edward Island Puerto Rico Quebec Rhode Island Saskatchewan South Carolina South Dakota Tennessee Texas Utah Vermont Virgin Islands Virginia Washington West Virginia Wisconsin Wyoming Yukon

• Zip

• Company Phone

• Company Fax

• Company Website

• Company Twitter Username

• Company Facebook Page

• About the Company

• Company Logo/Avatar

• Submitting your job posting...