Marketing Manager

Job Description:

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX.

Marketing Manager

Top Skills:

• Performance marketing
• Cross-functional collaboration
• Channel Backend tools (Google Ads, Meta Ads, Affiliate partners, etc.)

Summary:

The main function of a marketing manager is to lead research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

• Oversee lower-funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH- Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, website revenue, and traffic against ROAS goals.
• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.
• Responsible for forecasting projected revenue, traffic, and spend by channel.
• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.
• Collaborate with website category managers to prioritize and execute business objectives, offers, and launches for the HE division.
• Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns.
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.
• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize, and troubleshoot our product feed for optimal use as well as tagging needs.
• Ensure our product feed for PLA and coordination/management with agencies are continuously up-to-date.
• Develop, plan, and execute DCO campaigns for Programmatic channels and retargeting efforts.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Reconcile all planned and actual deliveries and associated invoicing for accuracy.
• Assist in ad-related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.
• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.
• Explore & prioritize new ad tech vendors & media partners to test to diversify and grow our portfolio.
• Continuously test new creative, offers, ad formats, and landing pages within existing programs.

Requirements:

• Bachelor's degree.
• Minimum of 6 years of experience in performance marketing and growth marketing functions for brands or at agencies.
• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations.
• Strong analytical, data-driven problem-solving and decision-making skills.
• Ability to work under pressure and meet fast deadlines, and ability to manage multiple projects.
• Knowledge of channel backend tools for Google Ads, Meta Ads, and affiliate partners.
• Strong track record of delivering growth targets for consumer goods.
• Entrepreneurial spirit and excellent communication skills (verbal and written).
• Strong knowledge of Excel and VLOOKUP.
• Experience with Tableau a plus

Preferred Skills:

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning.
• Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.
• Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social, and OLA.
• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome.
• Strong collaborator who thrives in a fast-paced, highly-matrixed environment
• Critical thinker with a dash of creativity to experiment and try new ideas and approaches to driving growth.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.