Marketing ManagerYMCA of Columbia-WillametteReports toChief External Affairs Officer (CEAO)Direct ReportsNonePay Range$62,000 to $73,000 annuallyFLSA StatusSalary, ExemptLocationHybrid, based at the most relevant YMCA facilities - approximately three days per week, with additional regional support across Metro Portland and Southwest Washington and remote work as appropriate.Position SummaryThe YMCA of Columbia-Willamette is seeking two strategic, collaborative, and growth-oriented Marketing Managers to support key operational areas across the association. The Marketing Manager serves as a strategic marketing partner responsible for developing and executing proactive marketing strategies aligned with organizational goals and operational priorities. This role leads campaign planning, audience engagement, storytelling, and communication alignment across assigned operational portfolios. Within assigned operational portfolios, the Marketing Manager is expected to independently lead campaign planning, communication strategy, content development, project prioritization, and marketing execution. Broader organizational priorities and strategic direction are established collaboratively with executive and operational leadership. The ideal candidate is organized, operationally disciplined, collaborative, and capable of managing multiple priorities within a fast-paced environment.Operational Portfolio AlignmentBoth positions share the same core responsibilities but are aligned to different operational portfolios within the association.Position 1: Marketing Manager – Family CentersThis Position Will Primarily Support:Clark County Family YMCASherwood Regional Family YMCABeaverton Family YMCAThis role partners closely with branch leadership to support membership growth, community engagement, program promotion, and operational goals.Position 2: Marketing Manager – Programs & Strategic InitiativesThis Position Will Primarily Support:Camp CollinsChildcare Center (SE)Strategic organizational initiativesCommunity impact campaignsAssociation storytelling effortsThis role will focus heavily on enrollment marketing, strategic communication initiatives, storytelling, philanthropy support, community visibility, and promotional strategies tied to organizational priorities. This role partners closely with camp, childcare, philanthropy, and executive leadership to support enrollment growth, storytelling, strategic initiatives, and organizational visibility.Primary ResponsibilitiesStrategic Campaign PlanningDevelop and execute proactive, calendar-driven marketing strategies aligned with operational goals and organizational priorities. Manage campaign calendars, enrollment strategies, promotional initiatives, and communication timelines that support participation, engagement, and organizational visibility. This role emphasizes proactive planning, coordination, and execution in support of organizational priorities.Operational PartnershipServe as the primary marketing partner for assigned operational areas. This role is expected to provide leadership and recommendations within assigned portfolios while working collaboratively with operational leaders to align marketing efforts with broader organizational goals. Collaborate with leaders to identify growth opportunities, communication priorities, and campaign strategies while providing guidance on messaging, audience engagement, and communication planning.Brand Stewardship & StorytellingEnsure marketing efforts consistently reflect the YMCA's mission, values, and organizational voice. Develop compelling storytelling content that highlights organizational impact and supports strategic priorities. Support messaging development across digital, print, social media, website, and email platforms while maintaining consistency in branding, messaging standards, and visual identity.Digital Marketing & CommunicationSupport communication efforts across social media, website content, email marketing, digital campaigns, and community engagement channels. Collaborate on content calendars, communication schedules, campaign rollout plans, and engagement strategies. Monitor engagement metrics and utilize performance insights to improve campaign effectiveness and audience reach.Project Management & PrioritizationManage multiple campaigns, timelines, and organizational priorities within a structured planning environment. Marketing Managers are expected to make day-to-day decisions regarding campaign execution, communication timelines, project sequencing, and workload prioritization within their assigned portfolios. Maintain campaign calendars, intake systems, communication workflows, lead-time expectations, and prioritization frameworks that improve responsiveness, accountability, execution consistency, and campaign effectiveness. This role is empowered to recommend timeline adjustments, communication changes, and prioritization decisions that support stronger organizational alignment and execution quality. Success in this role requires strong organization, attention to detail, and the ability to manage multiple priorities while meeting deadlines and maintaining quality standards.Cross-Functional CollaborationWork collaboratively with departments across the association, including operations, philanthropy, membership, childcare, camp, finance, and executive leadership. Support shared campaigns and communication initiatives that require coordination across multiple departments and operational teams.What Success Looks LikeSuccess in this role will be measured through:Improved strategic planning and campaign organizationStronger alignment between marketing and operational goalsIncreased responsiveness and turnaround timeEffective communication and collaboration with operational leadersStrong campaign execution and communication consistencySupport of membership, enrollment, participation, and organizational growth goalsYMCA-CW Comprehensive Benefits For Full-Time StaffVoluntary Medical, Dental insurance, and Vision insuranceVoluntary Retirement plans (403(b) and Roth options) + 9% Employer Contribution to 403(a) when eligibility is reachedVoluntary Life and AD&DVoluntary Short-Term DisabilityVoluntary AccidentVoluntary to Critical IllnessVoluntary to Pet InsuranceVoluntary LegalShield/IDShieldVacation leave (accrual increases with tenure)Sick leave (in accordance with applicable state and local regulations)3 paid holidays annually6 floating holidays annuallyComplementary Y MembershipAbout UsThe YMCA of Columbia-Willamette serves communities across Oregon and Southwest Washington with a focus on youth development, healthy living, and social responsibility. Our programs span early learning, afterschool enrichment, fitness and wellness, camps, and community services. This role ensures the systems that support our mission are dependable, consistent, and implemented with fidelity across every site we serve.RequirementsQualificationsBachelor's degree in marketing, Communications, Journalism, Business, or related field preferred, or equivalent professional experienceMinimum 3–5 years of professional experience in marketing, communications, digital engagement, or related fieldDemonstrated experience managing marketing campaigns and communication initiativesStrong writing, storytelling, and communication skillsStrong organizational and project management abilitiesExperience working across digital marketing platforms including social media, email marketing, website content management, and analyticsAbility to manage multiple priorities in a fast-paced environmentCollaborative mindset with strong relationship-building skillsExperience in nonprofit, mission-driven, or community-based organizations preferredDesired CharacteristicsThe Ideal Candidate Will DemonstrateStrategic thinking and operational awarenessStrong collaboration and communication skillsInitiative and adaptabilityStrong relationship-building abilitiesA proactive and solutions-oriented mindsetCommitment to community impact and mission-driven workConfidence establishing priorities and execution expectationsAbility to balance collaboration with clear decision-makingStrong organizational discipline in fast-paced environmentsHow To ApplyThe YMCA of Columbia-Willamette is seeking strategic marketers who are passionate about community impact and organizational growth.Required Application MaterialsStatement of InterestPlease Include a Statement Of Interest That Addresses:Which Marketing Manager focus area best aligns with your background and interests:Family CentersPrograms & Strategic InitiativesAre you interested in being considered for each of the two positions being offeredWhy you are interested in serving YMCA communities and constituencies and briefly, how your experience aligns with the job description.ResumePlease submit a current resume outlining relevant marketing, communication, leadership, and campaign experience.Portfolio or Work ExamplesIf you are selected to participate in the follow up round of screening, applicants may be asked to provide up to three examples of marketing work they personally led or significantly contributed to, including campaigns, storytelling initiatives, enrollment efforts, fundraising marketing, or multi-channel communication strategies.#J-18808-Ljbffr