Marketing Manager (Pr26093)

General Role Description

Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

·         Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

·         Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

·         Propose creative ideas related to Company branding activities and execute, as approved

·         Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

·         Advise parent and group companies to ensure that all activities follow parent company branding objectives

·         Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence

·         Evaluate marketing campaign effectiveness through quantitative analysis of results

·         Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

·         Create and deliver newsletter articles for publication and distribution

·         Manage vendor relationships to maintain optimal cost where feasible

·         Provide cost information and advice for marketing department budget planning

·         Identify new marketing communications vendors and suppliers

·         Execute and manage all company business unit promotional email campaigns

·         Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

·         Prepare press releases for industry trade publications, as assigned

General Employee Accountabilities

·         Bring full effort to bear on tasks assigned by manager

·         Give manager best advice

·         Give earliest notice when work cannot be delivered as specified

·         Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

·         Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

·         Comply with all Company policies, practices, and procedures and all regulations and laws

·         Recommend viable improvements proactively

·         Ensure effective utilization of business tools and processes

Requirements

• ·         Bachelor’s degree in Business Studies, Marketing, Communications or a related field
• ·         5 years’ experience in marketing and marketing communications in a global B2B market
• ·         Demonstrated successful working relationships with external clients and other internal and external contacts
• ·         Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
• ·         Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• ·         Demonstrated continuous improvement in areas of responsibility
• ·         Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• ·         Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

·         10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries

·         Demonstrated successful product marketing and brand management experience

·         Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $82,550 - $123,850

Link to TMEIC Corporation Americas website

https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

EEO/AA/M/F/Vet/Disability Employer