Marketing Manager

Position Title: Marketing Manager

Location: Racine, Wisconsin

Position Summary:

This is a rare opportunity to join a beloved, fourth-generation family-owned food manufacturing company with deep roots, an authentic culture, and serious growth momentum. With multiple facilities across the greater Racine & Milwaukee area, this organization produces iconic goods at scale and delivers products through wholesale, retail storefronts, and a rapidly growing e-commerce channel.

The right leader will step into a newly created, highly visible role, reporting directly to a marketing and e-commerce leader who is collaborative, data-driven, and hands-on across every part of the business. This is a builder's role — you'll serve as the day-to-day brand owner, translating strategy into disciplined, on-brand execution while mentoring a marketing associate and building the calendars, workflows, and programs the function needs to scale. The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship, and every campaign, email, and piece of content should protect and elevate that story.

This role requires a genuine blend of strategic thinking and hands-on execution — someone who can roll up their sleeves and build from the ground up, not just delegate. If you're pragmatic, driven by data, comfortable working across every function of a fast-growing, family-owned business, and excited to bring structure to a marketing function without slowing it down, this opportunity will feel like home.

Responsibilities:

• Own and evolve brand guidelines, voice, visual identity, and storytelling frameworks, serving as steward of the brand's heritage and premium positioning

• Partner with marketing leadership to shape long-term brand and channel strategy, and evaluate new product, partnership, and channel opportunities through a brand-equity lens

• Lead the budgeting, planning, and execution of integrated marketing campaigns across ecommerce, retail, wholesale, and seasonal programs

• Own marketing calendars and go-to-market plans for product launches, limited editions, holidays, and promotions

• Oversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and consistent execution across every touchpoint

• Collaborate cross-functionally with ecommerce, retail, operations, and customer experience teams to align messaging and timing

• Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations, and growth plans

• Manage external partners and vendors, including PR, SEO, advertising, and photography

• Establish efficient workflows, processes, and standards that allow the marketing function to scale without sacrificing brand quality

• Provide creative direction and final review for brand assets, including email campaigns, website and ecommerce content, social media, catalogs, packaging, and in-store marketing

• Partner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strategy

• Manage marketing initiatives with a test-and-learn mindset while protecting long-term brand integrity

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field

• 5+ years of experience in brand management, marketing strategy, or a related role, including cross-channel marketing across digital, ecommerce, retail, and content

• Proven experience managing or mentoring team members

• Experience with premium or established consumer brands, with a strong understanding of brand positioning and storytelling

• Ecommerce and direct-to-consumer marketing experience, with familiarity with email marketing platforms, content management systems, and analytics tools

• A genuine blend of strategic thinking and hands-on execution — comfortable getting into the details rather than purely delegating

• A corporate or brand-side marketing background, or a mix of agency and corporate experience, with a solid understanding of how to run the business, not just the creative