Brand Marketing (Branding), Campaigns, Communication Skills, Cross-Functional, Detail Oriented, Localization, Logistics, Marketing, Marketing Plan, Marketing Strategy, Organizational Skills, Performance Analysis, Performance Metrics, Project/Program Management, Public/Media/Press/Analyst Relations, Retail, Retail Management, Team Player, Time Management, Vendor/Supplier Management
About the Role
We’re looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy’s Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing – OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love.
What You'll Do
Flagship Marketing Support
Assist in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments.
Coordinate with creative and store teams to ensure seamless execution of in-store experiences.
Community & Cultural Engagement
Help identify local partnerships and cultural opportunities that align with Old Navy’s values.
Support amplification of activations through PR and social channels.
Regional Marketing Execution
Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic.
Partner with field teams to deliver on-brand activations tailored to community needs.
Campaign Coordination
Manage timelines, vendor coordination, and logistics for retail marketing initiatives.
Ensure alignment with national brand campaigns and creative standards.
Performance Tracking
Assist in monitoring KPIs and reporting on campaign effectiveness.
Provide insights to inform future planning and optimization.
Who You Are
4–6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.
Hands-on experience supporting store events or activations.
Strong organizational and project management skills with attention to detail.
Collaborative team player with excellent communication skills.
Familiarity with NYC cultural trends and local marketing opportunities is a plus.
Comfortable working in a fast-paced environment and juggling multiple priorities.
T
The Gap
Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.