Marketing Manager

Specialty Motorsports

Sacramento, California

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JOB DETAILS

SKILLS

Adobe Creative Suite, Advertising, Analysis Skills, Brand Marketing (Branding), Budget Management, Campaigns, Communication Skills, Community Programs, Customer Experience, Customer Relationship Management (CRM) Systems, Customer Retention/Renewal, Customer/Client Research, Customer/Consumer Behavior, Email Campaign, Event Management, Event Marketing, Facebook, Lead Generation, Maintenance Services, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Media Campaigns, Microsoft Office, Multitasking, OEM (Original Equipment Manufacturer), Online Marketing, Organizational Skills, Performance Analysis, Product Demonstration, Product/Service Launch, Project/Program Management, Promotional Programs, Revenue Growth, Sales, Sales Support, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategic Planning, Target Marketing, Warehousing, Website Management

LOCATION

Sacramento, California

POSTED

30+ days ago

Benefits:

Employee discounts
Flexible schedule
Paid time off

Job Description:

Specialty Motorsports, a leading provider of top-tier powersports vehicles and accessories, is looking for an energetic and creative Powersports Marketing Manager to join our team. This key role will be responsible for planning and executing marketing campaigns that increase customer engagement, drive sales, and build brand recognition for our dealership. If you're passionate about powersports and have experience in marketing, we want you to help us reach new heights!

Key Responsibilities:

Marketing Strategy: Develop and implement comprehensive marketing plans to promote our powersports products, including motorcycles, ATVs, UTVs, dirt bikes, and jet skis.
Brand Promotion: Strengthen the dealership’s brand identity and online presence, ensuring we stand out in the competitive powersports market.
Digital Marketing: Oversee the dealership’s digital marketing efforts, including website management, social media, and email campaigns tailored to our target audience.
Advertising: Manage advertising campaigns across various media, including digital (Google Ads, social media), and event-based marketing.
Events & Promotions: Plan and coordinate powersports events, such as product launches, demo days, seasonal promotions, and community outreach programs to engage with local enthusiasts.
Sales Support: Collaborate with the sales team to create marketing materials that drive showroom traffic and lead generation for sales and service departments.
Customer Engagement: Use customer insights and feedback to develop targeted marketing strategies aimed at both attracting new customers and retaining loyal ones.
Budget Management: Manage and track the marketing budget, ensuring campaigns are cost-effective and aligned with dealership goals.
Performance Tracking: Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize results.

Qualifications:

Experience: 2+ years of marketing experience, preferably in the powersports, automotive, or recreational vehicle industry.
Skills:
- Expertise in digital marketing strategies, including Google Ads, Facebook/Instagram advertising, and SEO/SEM.
- Strong understanding of the powersports market and customer behavior.
- Creative thinking and the ability to execute impactful marketing campaigns.
- Strong communication, organizational, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Technical Skills: Proficiency in Microsoft Office, Adobe Creative Suite, CRM software, and marketing tools like MailChimp or HubSpot.

What We Offer:

Competitive salary and performance-based bonuses.
Paid time off.
A fun, fast-paced work environment with opportunities for career growth.

If you're passionate about powersports and eager to make a tangible impact on our dealership's success, we’d love to hear from you!

Compensation: $20.00 - $30.00 per hour

Specialty Motorsports has been offering pre-owned motorsport vehicles and repair services to Northern Californians since 2012. We're are a leading and trusted motorsport vehicle dealership in Sacramento with Northern California's largest inventory of pre-owned power-sport vehicles for sale. Our vehicles are each individually tested using rigorous standards to ensure quality products and a positive customer experience. We sell motorcycles, side-by-sides, and power boats in addition to aftermarket and OEM parts and accessories, all available at our warehouse. We also offer trade-in and purchase programs for customers looking to sell their power-sport vehicles.

About the Company

Specialty Motorsports

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