Analysis Skills, Best Practices, Business-to-Consumer (B2C) Marketing, Content Development, Customer Relationship Management (CRM), Data Visualization, Detail Oriented, Direct Marketing, Facebook, Fitness, Google Analytics, Graphic Design, LinkedIn, Marketing, Multiplatform/Cross-Platform, Multitasking, Podcasting, Project/Program Management, Reporting Skills, Sales, Search Engine Optimization (SEO), Small Business, Social Media, Time Tracking, Website Management
Job Description:
Discover Strength is a small giant in the fitness industry focused solely on one-on-one and small group strength training. We need you to help support our 11 company-owned locations, 31 open studios, and new studios in the pre-open phase. The marketing manager will have a hand in all things B2C marketing for our studios nationwide, including content creation, reporting, and direct support.
Key Roles:
- Marketing execution. Support execution and tracking of marketing efforts in all Discover Strength studios (website updates, in-studio collateral, Canva administration, local SEO optimization tool)
- Franchisee support. Liaise with franchisees/general managers for direct support on marketing platforms and processes.
- Reporting. Produce key weekly and monthly reports for the Director of Marketing & Sales, providing data visualization, an executive summary, and key call-outs.
- Manage & post on company accounts (Website, Facebook, Instagram, Linkedin, Podcast). Work with contract designer to create branded post content, create some original content, make platform updates and optimizations.
- Local marketing support. Provide hands-on with corporate studio local area marketing (attending Minnesota-based events, using print templates to produce event collateral)
About Discover Strength:
Busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength workouts, twice per week, with an expert trainer. We will help you look and feel your best, in a fraction of the time.
Success Factors:
- Supports studios with quick turnaround time on marketing support in our platforms and processes (e.g. website updates, usage of Canva templates, tracking tools in CRM)
- Provides excellent service and experience to franchisees, general managers, clients, and leads
- Analyzes and communicates efficacy of marketing efforts, using tools such as Google Analytics, Mindbody reporting, and AXLE CRM
- Publishes recurring weekly Fit Tip and podcast content on website, podcast distributor, email, and social media
- Tracks real-time wait list growth and conversion for pre-open studios
- Takes initiative to call out gaps and make recommendations for improvement in the marketing department
General:
- Experience with small businesses, fitness brands, and/or franchising desired
- Confidence creating written and visual content across several platforms
- Excellent command of grammar and syntax
- Strong attention to detail
- Able to manage multiple projects and priorities at once
- Working knowledge of graphic design best practices
- Must live in or relocate to Minnesota. In office (St. Louis Park) 3-5 days per week
- Must engage with the product; we expect all DS team members to strength train at DS 1-2 times per week
About You:
- Degree in marketing or related field
- 2-5 years experience in marketing
- Desire to be a key player in a growing company
- Accountable and proactive
- Experience with small business, franchising, or fitness brands a plus
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Discover Strength Personal Fitness Center Inc.