Department: MarketingReports To: Chief Executive OfficerClassification: ExemptWork Arrangement: Hybrid - San Diego CountyCompensation: $78,500.00 - $82,500.00 annuallySchedule: Monday - Friday | Full-TimeAbout Pacific Health GroupAt Pacific Health Group, we are transforming healthcare by addressing social determinants of health and delivering innovative, community-based solutions that improve lives. Through programs such as Enhanced Care Management (ECM), Community Supports, Behavioral Health Services, Community Health Workers, Street Medicine, and other whole-person care initiatives, we help individuals navigate complex healthcare systems and access the resources they need to thrive.Our mission is rooted in compassion, innovation, collaboration, and accountability. We are committed to strengthening communities, improving health outcomes, and expanding access to services through meaningful partnerships, community engagement, and strategic communication.As a rapidly growing organization, we are seeking an experienced Marketing Manager to lead brand growth, community engagement, marketing strategy, and public-facing initiatives across Pacific Health Group and affiliated entities.Position SummaryThe Marketing Manager is responsible for the strategic planning, development, execution, and optimization of all marketing, branding, communications, community engagement, and public relations activities across Pacific Health Group and its affiliated entities.This position serves as the operational leader of the marketing function and is responsible for driving brand awareness, community partnerships, patient and member engagement, referral source development, digital marketing initiatives, public relations efforts, and organizational visibility.The Marketing Manager collaborates closely with executive leadership, healthcare partners, community organizations, vendors, media outlets, and internal departments to ensure all marketing initiatives align with organizational goals, regulatory requirements, and brand standards.The ideal candidate is a highly organized, creative, data-driven leader with experience managing multiple projects, stakeholders, and priorities in a fast-paced environment.Essential Duties And ResponsibilitiesMarketing Strategy & LeadershipDevelop and execute comprehensive marketing strategies that support organizational growth, brand awareness, service line expansion, and community engagementTranslate executive vision into measurable marketing initiatives and campaignsLead annual and quarterly marketing planning, budgeting, forecasting, and performance reportingEstablish marketing KPIs, dashboards, and performance metricsIdentify new opportunities to increase organizational visibility, referral partnerships, and community impactEnsure alignment between marketing initiatives and organizational objectivesBrand Management & Creative DirectionMaintain and strengthen brand integrity across all Pacific Health Group entities and affiliated organizationsDevelop and enforce brand standards, messaging frameworks, tone of voice, and visual identity guidelinesOversee the creation of marketing collateral, presentations, advertisements, social media content, videos, print materials, and promotional assetsEnsure consistent branding across all digital and physical touchpointsSupport the positioning and growth of affiliated brands while maintaining alignment with organizational objectivesCommunity Engagement & Strategic PartnershipsDevelop and maintain relationships with healthcare providers, managed care organizations, community-based organizations, educational institutions, workforce development agencies, and strategic partnersRepresent Pacific Health Group at networking events, conferences, community meetings, health fairs, and public engagement opportunitiesCoordinate community outreach initiatives that increase awareness of Pacific Health Group services and programsIdentify opportunities to strengthen referral relationships and community partnershipsSupport organizational volunteer initiatives, sponsorships, and community impact programsServe as a brand ambassador for Pacific Health Group throughout San Diego County and surrounding communitiesDigital Marketing & CommunicationsOversee digital marketing efforts including website management, SEO, SEM, email marketing, social media management, marketing automation, and online advertisingMonitor digital performance and continuously optimize campaigns to improve engagement and return on investmentManage content calendars, publication schedules, and communication strategiesDevelop and oversee organizational newsletters, email campaigns, and digital communicationsEnsure all communications are accurate, compliant, audience-focused, and aligned with organizational goalsPublic Relations & Media RelationsDevelop and manage public relations strategies that enhance organizational visibility and reputationCoordinate media opportunities, press releases, interviews, and community announcementsBuild and maintain relationships with media outlets, journalists, and community influencersSupport executive leadership with public-facing communications and speaking opportunitiesAssist with reputation management and crisis communication efforts when necessaryMarketing Operations & Project ManagementManage marketing projects from concept through execution and completionDevelop project plans, timelines, deliverables, budgets, and implementation schedulesCoordinate multiple initiatives simultaneously while ensuring deadlines and quality standards are achievedMonitor project performance and provide regular updates to executive leadershipIdentify project risks and develop proactive solutionsEnsure efficient use of marketing resources and budget allocationsVendor & Agency ManagementServe as the primary point of contact for marketing vendors, agencies, consultants, photographers, videographers, graphic designers, and advertising partnersManage vendor relationships, contracts, deliverables, timelines, and performance expectationsEnsure all external partners meet organizational standards for quality, professionalism, and complianceEvent Planning & Organizational VisibilityCoordinate internal and external events from planning through executionSupport conferences, leadership speaking engagements, networking events, health fairs, ribbon cuttings, and community initiativesManage event logistics, promotional materials, registrations, vendor coordination, and communicationsMeasure event outcomes and identify opportunities for future growth and engagementAnalytics & Performance ReportingMaintain marketing dashboards and reporting systemsTrack campaign performance, engagement metrics, referral growth, digital performance, and community outreach outcomesAnalyze marketing data and provide recommendations for continuous improvementPrepare executive-level reports summarizing marketing activities, results, and strategic recommendationsCross-Functional CollaborationPartner with Operations, Revenue Cycle, Human Resources, Behavioral Health, Community Programs, Member Services, and Executive LeadershipCoordinate organizational initiatives that support growth, community impact, workforce development, and brand awarenessFacilitate communication among internal stakeholders to ensure successful project executionKey Performance Indicators (KPIs)Success in this role may be measured through:Growth in brand awareness and community engagementIncreased referral source development and strategic partnershipsCampaign performance and return on investmentWebsite traffic, lead generation, and digital engagement metricsSuccessful execution of events and community initiativesTimely completion of marketing projects and campaignsGrowth in organizational visibility and media coverageStakeholder satisfaction and cross-functional collaborationMinimum QualificationsBachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field requiredMinimum five (5) years of progressive marketing experienceMinimum two (2) years of leadership, project management, or team oversight experienceExperience in healthcare, managed care, public health, behavioral health, or other regulated industries strongly preferredStrong knowledge of digital marketing, branding, public relations, content development, and analyticsExperience managing vendors, agencies, and external partnersExceptional communication, project management, organizational, and leadership skillsProficiency with Google Workspace, Microsoft Office, CRM platforms, marketing software, and analytics toolsValid California Driver's License and reliable transportationPreferred QualificationsHealthcare marketing experienceExperience working with community-based organizations and healthcare providersExperience supporting multiple brands or service linesKnowledge of HIPAA-compliant marketing practicesExperience with HubSpot, Salesforce, Canva, WordPress, Google Analytics, and marketing automation platformsRequirementsValid California Driver's License and active auto insurance meeting CA requirementsReliable personal vehicle for daily work useSuccessful completion of background check (including MVR)Must be able to travel up to 60-70% within the county to conduct in person visitsMust successfully complete a Testlify skills assessmentMust have a reliable working laptop for the first 21 days of employment (personal equipment stipend) until company issues laptop is receivedMust have effective Time Management skillsMust have internet speed of at least 300+ mbps download and 25+mbps uploadMust be proficient in technology, including documentation systems, case management platforms, and communication toolsWork Environment & Travel RequirementsThis is a hybrid position requiring a combination of remote work and in-person attendance.Frequent travel throughout San Diego County is required to support community partnerships, networking events, conferences, healthcare meetings, marketing initiatives, and organizational events.The ideal candidate resides within or near Rancho Bernardo, Poway, Rancho Peñasquitos, Scripps Ranch, or surrounding North Inland San Diego communities to facilitate local engagement and travel.Must be willing to work occasional evenings and weekends as needed.Compensation & BenefitsSalary Range: $78,500.00 - $82,500.00 annuallyTime Off & Leave160 Hours of Paid Time Off (PTO)12 Paid Holidays, including Birthday HolidayOne Floating Holiday after one year of employmentFour (4) Paid Volunteer Hours per MonthBereavement Leave, including Pet Bereavement LeaveHealth & Wellness90% Employer-Paid Employee-Only Medical CoverageDental and Vision InsuranceFlexible Spending Account (FSA)Short-Term Disability, Long-Term Disability, and AD&D CoverageEmployee Assistance Program (EAP)Financial & Professional Growth401(k) with Company MatchMonthly StipendProfessional Development OpportunitiesCareer Advancement and Internal Growth OpportunitiesCulture & Employee ExperienceHybrid Work EnvironmentQuarterly In-Person Team and Company EventsEmployee Discount Programs through Great Work Perks and Perks at WorkMission-Driven Culture Focused on Innovation, Collaboration, Accountability, and GrowthEqual Opportunity EmployerPacific Health Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where all employees are treated with dignity and respect. We celebrate diversity and are committed to creating an environment where individuals from all backgrounds can thrive. All qualified applicants will receive consideration for employment without regard to any protected characteristic protected under applicable federal, state, and local law.#J-18808-Ljbffr