Marketing manager

Coca-Cola Refreshments

Seattle, WA

JOB DETAILS
SALARY
$134,800–$165,200 Per Year
SKILLS
Analysis Skills, Business Support, Channel Strategies, Coaching, Cold Calling Skills, Communication Skills, Consumer Packaged Goods, Corporate Sales, Cross-Functional, Driver's License, Entrepreneurship, Field Marketing, Geography, Interpersonal Skills, Inventory Levels, Inventory Management, Leadership, Lift/Move 40 Pounds, Lift/Move 50 Pounds, Marketing, Meet Sales Quota, Merchandising, Microsoft Office, Needs Assessment, Negotiation Skills, Nutrition, Onboarding, Organizational Skills, Partner Sales, People Management, Product/Service Launch, Promotional Programs, Regional Sales, Retail, Revenue Growth, Revenue/Sales Reporting, Sales, Sales Management, Sales Promotions, Sales Strategy, Sports, Team Player, Trend Analysis, Willing to Travel
LOCATION
Seattle, WA
POSTED
2 days ago

Marketing manager vacancy in Washington USABODYARMOR Sports Nutrition is a fast-paced dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company which acquired BODYARMOR in 2021. This environment aims to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.BODYARMOR is looking for a Region Sales Manager to join our team.The Region Sales Manager is a key leadership role within BODYARMOR responsible for delivering on annual sales goals through their team of Area Managers to align with both short-term and long-term business objectives. The primary role of the Region Sales Manager (RSM) is to manage the overall field execution of the Bottler at the retail level as it relates to the programming promotions distribution merchandising and display activity. This individual will ensure all of these elements meet or exceed the “Look of Success” standards for each individual channel or chain on behalf of BODYARMOR. As a collaborative leader this individual is essential to leading the implementation of customer strategy ensuring alignment both internally and externally to support accelerated business objectives.RESPONSIBILITIES:Lead the implementation and development of all bottler communication strategies and initiatives with rollout to the Area Sales Manager team(s).Expert negotiator and strategic selling partner to all stakeholders (bottler and retailers) to maximize growth and mutual ownership of execution expectations.Lead the monitoring tracking analysis and communication to all key stakeholders providing pre-and post-assessment performance of key retail events.Lead the relationship development with sales management of bottler and vertical leaders of retail companies to maintain both long-term and short-term business priorities.Development and execution of sales and promotion of all BODYARMOR products throughout all channels of business to achieve both long-term and short-term business objectives.Primary point of contact for sales merchandising and delivery teams at local sales center(s) providing guidance and resolution to complex scenarios as they arise.Engagement professional responsible for the creation of excitement and motivation for bottler sales teams to engage coach and optimize sales objectives through strategic leadership.Maximize execution of all chain promotional activities at store level – including but not limited to: communication with chain management, securing and building displays, maintaining proper levels of inventory, planogram execution and point of sale distribution.Responsible for the onboarding and management of sales intern program for territory each summer providing regular coaching and feedback on performance.Collaborative leader partnering with the Regional Marketing Manager of BODYARMOR to maximize regional opportunities and connect bottler leadership to the value execution and ownership of those events to achieve aggressive sales objectives.Oversee internal recap sessions identifying successes competition trends deals product introductions and opportunities via daily/weekly sales recaps.Design plan and participate in external meetings that include crew drives and sales blitzes throughout the region division and country to support the field team in achieving their sales goals and overall strategic objectives.Consistently monitor product inventory levels at the distributor and communicate potential problems to Sr. Leadership for territory with recommendations for resolution.Ambitious and motivated approach in a high-energy fast-paced environment.REQUIREMENTS:Bachelor's Degree or relevant experience required5+ years sales experience within a CPG requiredResidence in VA MD or D.C. is required. Relocation is not currently provided for this role.Must be self-motivated coachable and highly organized with a strong desire to grow and produce resultsExperience in cold call sales & territory managementHigh level of professionalism and excellent interpersonal skillsProactive approach with entrepreneurial skill setAbility & willingness to lift 40-50lbs on ad-hoc basisProven track record of success managing divisional grocery and convenience chainsExceptional communication skills and ability to concisely articulate initiatives and actionable steps to broader team and distributor partnersDevelop and present creative and results oriented presentations to key customersTeam player who easily works cross-functionally with other team members to develop and implement sales corporate and field marketing initiatives at the customer levelMust be able to quickly assess the needs of the business develop an action plan & manage the required changeMust have a passion for brand building and long-term growthMust have a verifiable list of current contacts with appropriate grocery and convenience retail buyers / mid-level managersMust be computer efficient in Microsoft Office customer specific sales reporting as well as syndicated IRI and/or Nielsen dataPosition requires substantial travel (50-75%) by car and plane including both local and neighboring geographic territoriesMust hold and maintain a valid driver's license and be able to drive long distancesMotor Vehicle Records must satisfy Company standardsSalary Range is $134800 – $165200. Base pay offered may vary depending on geography job-related knowledge skills and experience.Skills:LeadershipSales ProcessAccount ManagementStrategic Sales ObjectivesSales ManagementMarketing PitchPresentationsSales CommunicationInfluenceBusiness DevelopmentTeamworkNegotiation#J-18808-Ljbffr

About the Company

C

Coca-Cola Refreshments

We Make, Market and Distribute Happiness!

How do you make "happiness"?

It all depends on how you define it. To us at Coca-Cola Refreshments, it's those everyday moments when people reach for one of our products, open it, take a drink and say, "Ahhh."

That may seem like a small goal. But consider that every second of every day, thousands of Coca-Cola Refreshments teams are doing just that. So the challenge we face – to make, market and distribute great Coca-Cola products throughout North America – is a big one.

It began with the first Coca-Cola beverage ever poured in Atlanta in 1886. That year, about nine drinks a day were sold. We continue to carry on that promise and, today, the worldwide Coca-Cola system sells 1.8 billion servings a day.

Our quest continues with the commitment to make sure your favorite Coca-Cola brand of sparkling beverages, juices and juice drinks, water and water beverages, sports drinks, teas and energy drinks is always available in North America where you want it, when you want it.

If you share our passion for helping people enjoy life a little more each day, and you are excited by the opportunity to learn and grow while you do it, you should explore a career with Coca-Cola Refreshments now. Then, when people ask what you do, you can say that you help make, market and distribute happiness!

COMPANY SIZE
10,000 employees or more
INDUSTRY
Consumer Packaged Goods Manufacturing
FOUNDED
1886
WEBSITE
http://www.enjoycareers.com