Marketing Manager TOEFL + GRE

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

We are seeking a strategic and results-oriented Marketing Manager to lead integrated marketing initiatives that increase brand awareness, strengthen audience engagement, and support business growth. This role will drive campaigns across creator ecosystems, campus communities, partnerships, customer communications, and experiential marketing programs while collaborating closely with cross-functional and global stakeholders.

Primary Responsibilities

• Plan and execute integrated marketing campaigns across digital, social, partnership, and offline channels.
• Lead influencer, creator, campus ambassador, and community engagement programs to expand brand reach and advocacy.
• Develop and manage campus activations, events, seminars, and student engagement initiatives.
• Partner with creative teams and agencies to develop compelling marketing assets, campaign collateral, and promotional materials.
• Drive branding and co-marketing initiatives with regional and strategic partners.
• Identify and develop customer testimonials, student success stories, and case studies for marketing and brand campaigns.
• Manage agency, vendor, and partner relationships to ensure high-quality and timely campaign delivery.
• Collaborate with marketing, sales, partnerships, and global teams to align priorities and execute integrated programs.
• Monitor campaign performance, track key deliverables, and recommend optimizations based on results.
• Manage multiple projects simultaneously while maintaining strong attention to detail and execution excellence.

We are seeking a strategic and results-oriented Marketing Manager to lead integrated marketing initiatives that increase brand awareness, strengthen audience engagement, and support business growth. This role will drive campaigns across creator ecosystems, campus communities, partnerships, customer communications, and experiential marketing programs while collaborating closely with cross-functional and global stakeholders.

Primary Responsibilities

• Plan and execute integrated marketing campaigns across digital, social, partnership, and offline channels.
• Lead influencer, creator, campus ambassador, and community engagement programs to expand brand reach and advocacy.
• Develop and manage campus activations, events, seminars, and student engagement initiatives.
• Partner with creative teams and agencies to develop compelling marketing assets, campaign collateral, and promotional materials.
• Drive branding and co-marketing initiatives with regional and strategic partners.
• Identify and develop customer testimonials, student success stories, and case studies for marketing and brand campaigns.
• Manage agency, vendor, and partner relationships to ensure high-quality and timely campaign delivery.
• Collaborate with marketing, sales, partnerships, and global teams to align priorities and execute integrated programs.
• Monitor campaign performance, track key deliverables, and recommend optimizations based on results.
• Manage multiple projects simultaneously while maintaining strong attention to detail and execution excellence.

ETS is mission driven and action oriented

• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!
• The base salary range advertised represents the low and high end of the anticipated salary range for this position. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The base pay is only one aspect of the Total Rewards Package that will be offered to the successful candidate.

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.