Marketing Manager

CRG

Toledo, OH

JOB DETAILS
SALARY
SKILLS
Automation, Business-to-Business (B2B), Campaigns, Cross-Functional, Customer Experience, Customer Satisfaction, Data Management, Email Marketing, Email Software, Lead Generation, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Metrics, Multiplatform/Cross-Platform, Online Marketing, Performance Analysis, Process Improvement, Product Marketing, Product Programs, Sales
LOCATION
Toledo, OH
POSTED
Today

Opportunity: Contract (1 year)Schedule: Monday – Friday 8am-5pm (1 day remote)Payrate: $40/hourResponsibilitiesPartner with sales and marketing leadership to develop and align marketing strategy with overall business goalsBuild and maintain strong relationships with cross-functional stakeholders across marketing, digital, and IT teamsManage and optimize marketing automation platforms to ensure proper configuration and performanceDesign and execute automated campaigns across the customer lifecycle, including email, lead nurturing, and workflowsOversee data management within automation tools, including segmentation, list management, and data qualityAnalyze campaign performance, track key metrics, and provide actionable insights to stakeholdersContinuously optimize campaigns and processes to improve efficiency and resultsCollaborate with channel and content teams to execute digital marketing strategies across key customer touchpointsSupport lead generation and nurturing strategies across digital channelsAlign digital marketing initiatives with product priorities and business objectivesEnhance customer experience and satisfaction across digital platformsGather stakeholder feedback to refine strategies and drive continuous improvementQualificationsBachelor's degree in marketing, business, or related fields.5+ years of email marketing/automation experienceExperience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies#J-18808-Ljbffr

About the Company

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CRG