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Marketing Manager

The Beauty Institute

Whitehall, PA(remote)

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JOB DETAILS
SKILLS
Advertising, Analysis Skills, Brand Marketing (Branding), Budget Management, Communication Skills, Customer Relationship Management (CRM), Detail Oriented, Entertainment and Media, Facebook, Follow Through, Lead Generation, Marketing, Marketing Campaign, Online Advertising, Online Marketing, Performance Analysis, Performance Metrics, Social Media, Web Analytics
LOCATION
Whitehall, PA
POSTED
30+ days ago
We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.
 
Responsibilities:
  • Oversee lead generation across social media, company websites, and other advertisement platforms
  • Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
  • Meet goals for leads, with weekly reporting on performance metrics
  • Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
  • Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
  • Generate ideas for marketing campaigns
  • Manage our CRM (Velocify)
  • Manage budgets for marketing campaigns
  • Direct Social Media strategies
  • Help Build and Maintain Websites as needed
  • Assist with various projects
Qualifications
  • Minimum 2 years of relevant digital marketing experience
  • Analytical and detailed oriented
  • Strategic thinking: ability to see the big picture and come up with solutions
  • Enthusiasm and persistence: exhibit passion and energy and has a can-do attitude.  Follow through on tasks and goals
  • Strong computer, reporting, and communication skills

About the Company

T

The Beauty Institute

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