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Marketing Manager

My Ace Healthcare

Wilmington, Delaware

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JOB DETAILS
SALARY
$18–$30
SKILLS
Analysis Skills, Brand Marketing (Branding), Brand Strategy, Campaigns, Case Management, Communication Skills, Community Relations, Competitive Research, Driver's License, Email Marketing, Healthcare, Healthcare Providers, Home Care, Hospital, Industry/Trade Analysis, Leadership, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Newsletter, Nursing, Online Advertising, Online Marketing, Presentation/Verbal Skills, Return on Investment (ROI), Social Media, Social Media Marketing, Social Work, Team Player, Website Management, Writing Skills
LOCATION
Wilmington, Delaware
POSTED
30+ days ago
About the us:

ACE Home Care Agency provides compassionate, high-quality home health services to seniors and individuals with disabilities across Delaware. We are dedicated to supporting independence, dignity, and comfort in the home setting. We are seeking a motivated and strategic Marketing Manager to help expand our presence in the community and strengthen our partnerships with referral sources, healthcare providers, and families.

Position Summary:

The Marketing Manager will be responsible for developing and implementing marketing strategies to promote ACE Home Care’s services, strengthen brand visibility, and drive client referrals. This role requires a balance of community outreach, relationship-building, and creative marketing to ensure the agency continues to grow and serve more families in need.

Key Responsibilities:
  • Develop and execute marketing plans to increase brand awareness and grow the client base.
  • Build and maintain relationships with hospitals, physicians, senior centers, social workers, case managers, and other referral sources.
  • Represent ACE Home Care at health fairs, community events, and networking functions.
  • Oversee digital marketing efforts, including social media, website content, newsletters, and online advertising.
  • Track and analyze marketing campaigns, referral data, and ROI to adjust strategies as needed.
  • Collaborate with leadership to design promotional materials, presentations, and outreach campaigns.
  • Stay current with industry trends, competitor activities, and community resources.
  • Support recruitment marketing to attract qualified caregivers and nursing staff.
  • Assist in other duties as requested by your supervisor.

Qualifications:
  • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
  • Minimum 2-3 years of marketing experience, preferably in healthcare, home care, or senior services.
  • Strong relationship-building and networking skills.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing platforms (social media, email marketing, website management).
  • Ability to work independently and as part of a collaborative team.
  • Knowledge of Wilmington/Delaware healthcare market and community resources (preferred).
  • Valid driver’s license and reliable transportation (required for outreach).

What We Offer:
  • Competitive salary with performance-based incentives.
  • Professional growth and development opportunities.
  • A mission-driven work environment focused on serving families and individuals in need.

Job Types: Full-time.

About the Company

M

My Ace Healthcare

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