Marketing Manager

Looking for a dynamic opportunity to shape a company's market presence? Our client in the York area is seeking an innovative Marketing Manager to lead its strategic growth initiatives. This role offers the chance to craft impactful campaigns, collaborate closely with sales, and elevate brand visibility across various channels. The ideal candidate thrives in a competitive environment, possesses a strong background in B2B marketing, preferably within industrial, manufacturing, or machinery sectors, and is eager to introduce fresh ideas that make a difference. If you're passionate about developing creative strategies and executing hands-on initiatives, this position could be your next career milestone.

Marketing Manager Key Requirements:

• Minimum of 5 years' B2B marketing experience, ideally in industrial or manufacturing settings
• Proven ability to develop and implement marketing strategies with tangible results
• Skilled in digital marketing, including website management and social media
• Proficient with CRM systems and marketing analytics tools
• Excellent communication, project management, and content creation skills
• Experience managing external vendors and outsourced marketing resources
• Data-oriented mindset with a knack for measuring ROI and campaign effectiveness

• Create and roll out a comprehensive marketing plan aligned with sales and business goals
• Collaborate closely with the sales team to propel market expansion and business development
• Develop compelling content, messaging, and brand positioning strategies
• Oversee digital channels, including website updates and social media campaigns
• Organize and manage trade shows, local events, and other marketing activities
• Manage external vendors and coordinate marketing projects
• Track performance metrics, analyze campaign ROI, and adjust strategies accordingly
• Support customer engagement efforts during onsite visits and events

• Competitive salary range of $75,000 to $90,000, with potential bonuses up to 10%
• Flexible hybrid work schedule that is negotiable depending on location
• Travel requirement of approximately 10-15%, including major trade shows and local events
• Comprehensive benefits package, including 401(k) match and flexible PTO
• Opportunity to influence the company's strategic direction and visibility