Marketing Operations Analyst

LanceSoft Inc

CA

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JOB DETAILS

JOB TYPE

Full-time

SKILLS

Analysis Skills, Automation, Best Practices, Business Intelligence Software, Campaigns, Communication Skills, Cross-Functional, Customer Relationship Management (CRM), Data Visualization Tools, Emerging Technology, Expense Tracking, International Marketing, Maintain Compliance, Marketing, Marketing Automation Software, Operational Audit, Operational Support, Operations Management, Performance Metrics, Power BI, Privacy Regulations, Problem Solving Skills, Process Improvement, Project/Program Management, Regulatory Compliance, Reporting Dashboards, Return on Investment (ROI), Sales, Salesforce.com, Tableau, Technical Delivery, Technical Leadership

LOCATION

POSTED

30+ days ago

JOB DESCRIPTION Position Overview The Marketing Operations Analyst plays a key role in optimizing marketing processes, managing technology platforms, and delivering actionable insights to drive strategic decisions. This position ensures operational efficiency and supports data-driven marketing initiatives. Key Responsibilities • Collect, analyze, and interpret marketing data to provide actionable insights. • Develop dashboards and reports to track KPIs, campaign performance, and ROI. • Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools). • Design and implement workflows to streamline marketing operations. • Monitor marketing spend and ensure alignment with strategic goals. • Collaborate with cross-functional teams (sales, product, customer success) to align marketing initiatives. • Ensure compliance with data privacy regulations and governance standards. • Stay updated on industry best practices and emerging technologies. Qualifications • Bachelor’s degree in Marketing, Business, or related field. • 3–5 years of experience in marketing operations or analytics. • Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo). • Strong analytical and problem-solving skills with advanced Excel and BI tools experience. • Excellent communication and project management skills. Preferred Skills • Experience with data visualization tools (Tableau, Power BI). • Knowledge of marketing attribution models and campaign optimization. • Familiarity with global marketing compliance standards.

About the Company

LanceSoft Inc

We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.

COMPANY SIZE

2,000 to 2,499 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2000

WEBSITE

http://www.lancesoft.com/

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