Marketing Operations Coordinator

YOUR ROLE

Lead Engagement and Qualification

• Initiate contact with leads through outbound calls, emails, and texting dashboard.
• Respond to all residential and commercial customer inquiries through email, phone, and text within 24 business hours, with follow-up efforts that mirror recycle logic in Enabled+ and tracked on spreadsheets.
• Conduct outbound efforts for repeat customers with a minimum of 250 calls per month tracked in the NTouch dashboard and on the Repeat Customer Daily Tracker.
• Conduct preliminary assessments to gauge interest and qualify leads based on specific criteria.
• Maintain accurate and detailed notes in CRM and spreadsheets for all outreach and qualification activities.
• Collaborate with the National Inside Sales Center (NISC) and sales teams to ensure smooth lead handoff and follow-through.

Product and Brand Knowledge 

• Maintain a broad understanding of Renewal by Andersen's products, promotions, and service offerings.
• Stay up to date on current deals, discounts, and brand initiatives to communicate effectively with leads.
• Represent the Renewal By Andersen brand voice consistently across all communications and customer touchpoints.

Data Accuracy, Attribution, and CX Notes

• Maintain lead tracking spreadsheets and assist with weekly and monthly reporting.
• Reconcile lead counts for pacing, CPL, and source performance metrics.
• Ensure 100% accuracy in CRM notes, attribution tagging, lead source tracking, and customer experience documentation.
• Own the quality and completeness of CX notes across all customer touchpoints so that every interaction is documented and actionable.
• Promptly respond and act on all lead compliance tracking per internal SOPs, including suppression lists, corporate unsubscribes, and quarantines from CRM.
• Conduct monthly attribution accuracy audits across all lead sources and flag discrepancies to leadership.
• Support the Marketing Analyst with data reconciliation and reporting accuracy across CVA and RKE.

Showroom and Customer Experience

• Greet showroom walk-ins and direct to the appropriate Design Consultant or external retail partner location.
• Provide appointment or inbound call support as needed.
• Own and maintain the SOP for walk-ins and the homeowner experience in collaboration with the Senior Marketing Manager.

Cross-Departmental Coordination

• Partner with Sales, Marketing, and the NISC to verify and optimize lead flow.
• Communicate data trends, errors, or process improvements to leadership.
• Support marketing campaigns as needed.
• Serve as the primary coordination point between marketing, sales, and operations for day-to-day project handoffs and status updates.
• Collaborate with Director of Digital Growth and Technology on cross-departmental initiatives, system updates, and organizational projects.

Administrative and Facilities Coordination

• Coordinate logistics for corporate and market visits, including venue selection, attendee preferences and accommodations, agenda preparation, and communication with visiting teams.
• Liaise with facilities and maintenance personnel to ensure office and showroom spaces meet standards for internal and external visitors, including cleanliness, presentation, and operational readiness.
• Manage event-level administrative details for marketing and leadership gatherings, including dining reservations, attendee needs tracking, and day-of coordination to ensure a seamless experience for all participants.

Skills and Strengths

• Strong attention to detail and accuracy
• Deadline aware and goal-driven
• Confident communicator across phone, email, and text
• Excellent organization and CRM proficiency
• Analytical mindset with Excel and data comfort
• Team-oriented and self-motivated
• Cross-functional collaborator who thrives in a team environment

COMPENSATION

• $43,888 Annual Salary, Annual bonuses of up to $15,000 (Paid out monthly based on completed metrics)

Benefits

• 15 PTO days in your first year.
• 401K with a 4% match (eligibility after 6 months).
• Short-term disability.
• Competitive Medical, Dental, Vision Benefits.
• Opportunities for community engagement and giving back through our Cares program.
• A supportive, mission-driven team that is with you every step of the way.
• Be part of a trusted brand with a legacy of quality and innovation.
• Collaborative team environment with growth opportunities.