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Marketing Operations Manager

Neighborly
  • Irving, Texas
    3 days ago

    Job Description

    Marketing Operations Manager

    Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?

    Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

    Bring your experience and be empowered to innovate.

    As a Marketing Operations Manager on the Marketing team, a typical day for you will include:
    • Manage, coach, and support a technical marketing operations team, overseeing workload prioritization, capacity planning, performance management, skill development, and day-to-day issue resolution.
    • Ensure accurate and timely delivery of email and SMS campaigns, including intake, audience segmentation, personalization, testing, QA, deployment, monitoring, and launch readiness.
    • Establish and improve campaign build standards, QA processes, documentation, automation, reusable templates, scalable frameworks, and operational best practices to enhance efficiency and quality.
    • Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors to align business requirements, validate data and technical dependencies, and mitigate launch risks.
    • Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, data governance standards, and internal review processes while minimizing defects and rework.
    • Serve as the primary escalation point for technical and operational issues, driving root-cause resolution, performance optimization, testing initiatives, and ongoing improvements in team capabilities and campaign execution.

    Bring your skills and be inspired to achieve success.

    (Required qualifications)
    • Experience:
      • 5+ years of experience in marketing automation, CRM, lifecycle marketing, email/SMS operations, campaign production, technical marketing operations, or a related digital marketing role.
      • Hands-on experience building, QA'ing, deploying, or troubleshooting campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, Broadly, or similar systems.
      • Strong working knowledge of email and SMS campaign execution, including campaign setup, segmentation, personalization, dynamic content, triggered journeys, audience logic, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness.
      • Technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, personalization rules, reusable templates, QA tools, and email rendering best practices.
      • Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, suppression logic, preference management, and marketing data workflows.
      • Proven ability to troubleshoot technical campaign issues, evaluate root causes, partner with data and technology teams, document decisions, and communicate risks clearly to technical and non-technical stakeholders.
      • Experience managing campaign throughput, SLAs, production calendars, QA cycles, launch readiness, capacity planning, and competing priorities in a fast-paced environment.
      • Strong understanding of email and SMS compliance and deliverability considerations, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.
      • Ability to translate business requirements into technical campaign requirements, identify missing inputs, clarify logic, document dependencies, and help the team move toward scalable execution.
    • Skills:.
      • Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
      • Ability to manage multiple priorities and meet deadlines in a fast-paced environment
      • Detail-oriented with a high level of accuracy
      • Ability to demonstrate problem-solving and critical thinking skills
      • Ability to work independently and as part of a team
    • Education:
      • Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be consider

    Numbers & Facts

    LocationIrving, Texas

    Skills

    • Application Programming Interface (API)unmatched
    • Automationunmatched
    • Best Practicesunmatched
    • Business Growthunmatched
    • Business Operationsunmatched
    • Business Servicesunmatched
    • Business Skillsunmatched
    • CSS (Cascading Style Sheet)unmatched
    • Campaignsunmatched
    • Capacity Managementunmatched
    • Cloud Computingunmatched
    • Coachingunmatched
    • Communication Skillsunmatched
    • Computer Scienceunmatched
    • Consumer Brandingunmatched
    • Cross-Functionalunmatched
    • Customer Relationship Management (CRM)unmatched
    • Customer/Client Researchunmatched
    • Data Qualityunmatched
    • Data Structuresunmatched
    • Detail Orientedunmatched
    • Documentationunmatched
    • Dynamic Logicunmatched
    • Engagement Marketingunmatched
    • Establish Prioritiesunmatched
    • HTML (HyperText Markup Language)unmatched
    • Identify Issuesunmatched
    • Information Technology & Information Systemsunmatched
    • Legalunmatched
    • Maintain Complianceunmatched
    • Marketingunmatched
    • Marketing Automation Softwareunmatched
    • Marketing Campaignunmatched
    • Multitaskingunmatched
    • Online Marketingunmatched
    • Operations Managementunmatched
    • Performance Managementunmatched
    • Performance Tuning/Optimizationunmatched
    • Problem Solving Skillsunmatched
    • Quality Assuranceunmatched
    • Quality Assurance Methodologyunmatched
    • Regulationsunmatched
    • Requirements Managementunmatched
    • Requirements Validation/Verificationunmatched
    • Residential Constructionunmatched
    • Risk Managementunmatched
    • Root Cause Analysisunmatched
    • Salesforce.comunmatched
    • Scripting (Scripting Languages)unmatched
    • Service Level Agreement (SLA)unmatched
    • Short Messaging Service (SMS)unmatched
    • Team Playerunmatched
    • Technical Marketingunmatched
    • Technical Operationsunmatched
    • Technical Supportunmatched
    • Test Plan/Scheduleunmatched
    • Testingunmatched
    • Time Managementunmatched

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