Marketing Operations Manager

Job Description

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.

• Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
• Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
• Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
• Ensures in-store communication is up to standards and follows the brand guidelines
• On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)
• On occasion produces store-related social media images when needed
• Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
• Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
• Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
• Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
• Analyzes performance and reports progress to senior leadership on a weekly basis
• Keeps track of marketing spent on provided system, staying within defined budget
• Performs other duties as required or assigned