Marketing Operations Program Specialist

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

Summary

The Marketing Operations Program Specialist, working in collaboration with and in support of the firm's strategic initiatives, is a versatile member of the Marketing Business Development (MBD) team, responsible for supporting a broad range of marketing operations projects while also serving as the team's internal resource for identifying and advancing practical AI opportunities.

This role is equal parts doer and coordinator - stepping in on high-priority initiatives, managing ad hoc project requests, and ensuring cross-functional work stays on track. Alongside that operational foundation, the Specialist brings working knowledge of AI tools and a curiosity for how they can be applied to improve MBD's everyday workflows, reporting, and content processes.

Critically, this is a business-side role. The Specialist does not own AI infrastructure, build technical systems, or operate independently of the firm's IT and Innovation functions. Instead, they serve as MBD's informed liaison - identifying opportunities, scoping use cases, supporting pilots in partnership with the appropriate technical teams, and ensuring successful adoption across the MBD team.

Location
This position can sit in our Chicago, Atlanta, Baltimore, Boston, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington and offers a hybrid work schedule.

Responsibilities

Marketing Operations & Project Support

• Provide hands-on support across a range of MBD marketing operations projects, including ad hoc requests from senior stakeholders and cross-functional initiatives spanning multiple teams.
• Act as a reliable operational resource during periods of high demand, stepping in to manage workstreams, track deliverables, and keep projects moving.
• Coordinate across MBD sub-teams to maintain alignment on shared priorities, dependencies, and timelines.
• Develop and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.

• Support the design and upkeep of program governance structures across MBD's project portfolio, including intake processes, prioritization frameworks, and escalation paths.
• Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
• Help leadership assess competing priorities and resource constraints, recommending sequencing and trade-offs using structured frameworks.

• Serve as MBD's point of contact for AI-related use case ideas, and process improvement opportunities - connecting the team's needs with the firm's broader AI capabilities.
• Identify practical AI applications within MBD workflows (e.g., research, reporting, directory submissions) and develop structured proposals for piloting and evaluating them.
• Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD's business requirements are clearly communicated and addressed.
• Track progress and outcomes of AI initiatives within MBD, translating results into plain-language summaries and recommendations for leadership.

• Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI-assisted workflows across the MBD team.
• Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
• Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.

• Build strong working relationships across MBD sub-teams, as well as with IT, Innovation, Communications, and other key partners.
• Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

• Bachelor's Degree in Marketing, Communications, Business, Artificial Intelligence or related field.

• 6 years' experience in marketing or business development in a professional services environment.

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Perform all other duties, tasks or projects as assigned.