A/B Testing, Adoption, Analysis Skills, Automation, Best Practices, Brokerage, CSS (Cascading Style Sheet), Campaigns, Cloud Computing, Customer Support/Service, Data Structures, Email Campaign, Email Marketing, HTML (HyperText Markup Language), Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Marketing Strategy, Mobile Marketing, Outbound Marketing, Partner Sales, Performance Management, Quantitative Analysis, Retail, SQL (Structured Query Language), Sales, Salesforce.com, Short Messaging Service (SMS), Target Marketing, Testing, Time Management
Your Role
The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Senior will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will contribute to the development of tools, processes, and frameworks that advance best practices and deliver successful email marketing programs.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
- Requires a bachelor''s degree and/or equivalent combination of education and experience
- Requires at least 5 years of prior relevant experience
- Requires foundational understanding of marketing automation platforms like Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus
- Requires experience writing and applying advanced scripts and queries (AMPscript and SQL) for a spectrum of use cases
- Requires experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront
- Strong analytical and quantitative skills with the ability to use most features of Excel
- Experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud strongly preferred
- Experience with Data Cloud is a plus
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
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Your Work
In this role, you will:
- Serve as subject matter expert in email marketing and collaborate with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
- Contribute to the development and implementation of marketing email campaigns from start to finish
- Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including multi-touch journeys
- Working knowledge of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns
- Ensure the timely, accurate deployment of email and SMS marketing campaigns
- Create and implement A/B testing to improve performance across audience segments
- Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals
Your Work
In this role, you will:
- Serve as subject matter expert in email marketing and collaborate with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
- Contribute to the development and implementation of marketing email campaigns from start to finish
- Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including multi-touch journeys
- Working knowledge of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns
- Ensure the timely, accurate deployment of email and SMS marketing campaigns
- Create and implement A/B testing to improve performance across audience segments
- Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals
B
Blue Cross and Blue Shield Association
At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.
2,000 to 2,499 employees
https://www.bcbs.com/about-us/careers