Marketing Operations Specialist, Senior - Email Development

Blue Shield of California

Oakland, CA

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JOB DETAILS

SKILLS

A/B Testing, Adoption, Analysis Skills, Automation, Best Practices, Brokerage, CSS (Cascading Style Sheet), Campaigns, Clinical Medicine, Cloud Computing, Communication Skills, Cost Control, Customer Support/Service, Data Structures, Email Campaign, Email Marketing, Federal Laws and Regulations, HTML (HyperText Markup Language), Health Plan, Healthcare, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Marketing Strategy, Medical Conditions, Mobile Marketing, Nonprofit, Outbound Marketing, Partner Sales, Performance Management, Quality Management, Quantitative Analysis, Retail, SQL (Structured Query Language), Sales, Salesforce.com, Short Messaging Service (SMS), State Laws and Regulations, Target Marketing, Testing, Time Management, Work From Home

LOCATION

Oakland, CA

POSTED

Today

Job Description

Your Role

The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Senior will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will contribute to the development of tools, processes, and frameworks that advance best practices and deliver successful email marketing programs.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

Your Work

In this role, you will:

Serve as subject matter expert in email marketing and collaborate with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
Contribute to the development and implementation of marketing email campaigns from start to finish
Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including multi-touch journeys
Working knowledge of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns
Ensure the timely, accurate deployment of email and SMS marketing campaigns
Create and implement A/B testing to improve performance across audience segments
Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals

Qualifications

Your Knowledge and Experience

Requires a bachelor's degree and/or equivalent combination of education and experience
Requires at least 5 years of prior relevant experience
Requires foundational understanding of marketing automation platforms like Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus
Requires experience writing and applying advanced scripts and queries (AMPscript and SQL) for a spectrum of use cases
Requires experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront
Strong analytical and quantitative skills with the ability to use most features of Excel
Experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud strongly preferred
Experience with Data Cloud is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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About the Team

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!

Our Values:

Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

For most teams, this means coming into the office two days per week.
Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

About the Company

Blue Shield of California

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