At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today!
OVERVIEW:
The Marketing Planner serves as the Addressable Channel (email, text and push) channel expert and manages the integration of business category, e-commerce, brand and storewide marketing campaigns. This position must evaluate Addressable Channel performance and make recommendations for future campaigns. The Marketing Planner is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of marketing campaigns & events to all key stakeholders.
Job Duties and Responsibilities:
Develops integrated marketing plans for specified categories of business that achieve ROI goals
Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs
Defines communication plans based on business needs and determines how they are integrated into the overall DSG plan and strategies
Applies learnings from historical performance to develop plans that will meet established benchmarks and drive sales, both online and in-store.
Understands the competitive environment and provides analysis on competitors' campaigns to key stakeholders
Collaborates with the Targeting & Capabilities team to determine the target audience and circulation for each message.
Recommends test and learn strategies that allow us to continuously improve our program
Manages the flow of information between key stakeholders
Manages the flow of communication to ensure that key stakeholders are aligned, resulting in a positive experience for our customers
Reviews and approves requests in the workflow management system and ensures that all required information has been provided
Coordinates coupon information by acquiring and providing critical information such as coupon offers, disclaimers and targeting
Responsible for the integration of non-category specific content (i.e. e-commerce, brand and storewide messaging) into category messages
Reviews and approves all emails during every stage of production. Provides final approval before deployment.
Maintains accurate weekly, monthly and annual channel calendars and provides timely and consistent communication to key stakeholders and various departments throughout the company.
Facilitates Monthly Email Planning and Alignment Meetings with key stakeholders including Marketing-Planning, Merchandising, e-commerce Pricing & Promotions, and Site Merchandising
Collaborates with the Analytics & Targeting teams to evaluate the success of each campaign
• Submits requests for ad hoc reporting that will help us to better understand the performance of a specified campaign or group of campaigns and address business needs
Evaluates results and makes recommendations on future tactics
Uses data to create recommendations and presentations for monthly alignment meetings for each line of business
Stays up to date on industry trends by collaborating cross-functionally with others, attending quarterly business reviews, reading white papers and attending conferences. Shares industry information with key stakeholders.
QUALIFICATIONS:
Bachelor's Degree in Marketing or related field.
3-5 years of experience in CRM, Email Marketing, Marketing Planning.
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VIRTUAL REQUIREMENTS:
At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!