Marketing Planning & Activation Coordinator

The Fresh Market Inc

Greensboro, NC

JOB DETAILS
SKILLS
Advertising, Agile Programming Methodologies, Analysis Skills, Cadence, Calendar Management, Campaigns, Communication Skills, Community Development, Competitive Analysis/Strategy, Cross-Functional, Customer/Client Research, Data Analysis, Data Collection, File Maintenance, Follow Through, Health Plan, Healthcare Providers, Investor Relations, Leadership, Marketing, Marketing Campaign, Marketing Plan, Marketing Presentation, Marketing Strategy, Merchandising, Microsoft Office, Organizational Skills, Power BI, Presentation/Verbal Skills, Project Management Certification, Project Management Professional (PMP), Project Management Software, Project Planning, Record Keeping, Reporting Dashboards, Retail, Status Reports, Strategic Planning, Tableau, Team Player, Vendor/Supplier Selection, Web Accessibility, Writing Skills
LOCATION
Greensboro, NC
POSTED
30+ days ago

Marketing Planning & Activation Coordinator at The Fresh Market

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Marketing Planning & Activation Coordinator

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Marketing Planning & Activation Coordinator

300 N. Greene Street Greensboro, North Carolina, United States Date posted 5/12/2026

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Responsibilities

The Fresh Market & You:

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We're looking for a new team member who strives for excellence and brings positive energy, commitment, and a "can-do" attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

  • Team Member discount up to 40%
  • Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
  • 401K contribution and match for part-time and full-time team members
  • Personal time off and additional time off purchase plans are available
  • AND much more!

About the Position:

The Fresh Market currently has an opening forMarketing Planning & Activation(MP&A)Coordinatorin our Store Support Center, located in Greensboro, NC.This role serves as a key facilitator of marketing strategy execution by supporting the MP&A Director and MP&A Marketing Managers in coordinating marketing‑led projects, initiatives, and cross‑functional tasks. As part of the strategic planning organization within Marketing, the MP&A Marketing Coordinator helps translate marketing priorities into organized, collaborative, and actionable workstreams acrossdepartments.

What You'll Do:

  • Lead weekly advertising planning and communications across marketing.
  • Assist and/or lead with signage processes, communications, workflow, and tasks.
  • Manage and coordinate marketing-led projects and initiatives from planning through execution.
  • Schedule meetings, events, and activities; maintain calendars and timelines.
  • Develop and maintain project plans, timelines, and status reports.
  • Coordinate across departments to collect customer data, market intelligence, competitive insights, and stakeholder feedback.
  • Prepare and/or edit marketing plans, strategies, briefs, and post-campaign analysis.
  • Support tactical marketing functions and maintain records, files, and repositories.
  • Create and manage reports, dashboards, and presentations for leadership and stakeholders.
  • Support local store marketing, including community development.
  • Collaborate cross-functionally with Merchandising, Operations, Marketing, and executive leaders.
  • Perform other tasks as needed to support MP&A team objectives.
  • mplement and continuously refine the merchandising execution cadence (weekly/monthly operating forums, milestone reviews, escalation processes)

Qualifications:

At a minimum, what you'll need:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • At least 3 years of relevant marketing experience, preferably in retail.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite and familiarity with project management and reporting tools (Smartsheet, Agile, Workfront, Tableau, Power BI).
  • Ability to analyze data and develop actionable insights.
  • Growth mindset and strong follow-through.

Preferred qualifications:

  • Experience in marketing planning within a retail environment.
  • Familiarity with writing marketing briefs, campaign planning, and cross-functional communication.
  • Experience with project management, PMP certification a plus.

.

*

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer:

We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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Community Involvement

The Fresh Market believes in giving back to our communities to help make them a better place for all to live.

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Our mission is to bring our values to life by creating a culture that strengthens our team members, suppliers, guests, and communities through recognizing and celebrating our differences.

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About the Company

T

The Fresh Market Inc

Memorable. Inviting. Different. No one word can accurately describe what it's like to be part of the Fresh Market. The experience is as much an intangible feeling, as it is smell, sight and sound. Each detail of what we do reflects the character of who we are. We are people with a passion for quality and service. Talented individuals who want to contribute and thrive. A diverse team unlike any other. The Fresh Market continues to grow with opportunities in new and existing locations. We select talent for a wide range of a wide range of openings, within our store and at our corporate office in Greensboro, North Carolina. Search our jobs, read more about us, and learn why you've never worked anywhere like this before.

INDUSTRY
Other/Not Classified
FOUNDED
1982
WEBSITE
http://www.thefreshmarket.com/