Marketing Planning & Activation Coordinator

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

The Fresh Market currently has an opening for Marketing Planning & Activation (MP&A) Coordinator in our Store Support Center, located in Greensboro, NC. This role serves as a key facilitator of marketing strategy execution by supporting the MP&A Director and MP&A Marketing Managers in coordinating marketing‑led projects, initiatives, and cross‑functional tasks. As part of the strategic planning organization within Marketing, the MP&A Marketing Coordinator helps translate marketing priorities into organized, collaborative, and actionable workstreams across departments. 

• Lead weekly advertising planning and communications across marketing. 
• Assist and/or lead with signage processes, communications, workflow, and tasks.  

• Manage and coordinate marketing-led projects and initiatives from planning through execution. 

• Schedule meetings, events, and activities; maintain calendars and timelines. 

• Develop and maintain project plans, timelines, and status reports. 

• Coordinate across departments to collect customer data, market intelligence, competitive insights, and stakeholder feedback. 

• Prepare and/or edit marketing plans, strategies, briefs, and post-campaign analysis. 

• Support tactical marketing functions and maintain records, files, and repositories. 

• Create and manage reports, dashboards, and presentations for leadership and stakeholders. 

• Support local store marketing, including community development. 

• Collaborate cross-functionally with Merchandising, Operations, Marketing, and executive leaders. 
• Perform other tasks as needed to support MP&A team objectives.  
• mplement and continuously refine the merchandising execution cadence (weekly/monthly operating forums, milestone reviews, escalation processes) 

At a minimum, what you’ll need:

• • Bachelor’s degree in Marketing, Business, Communications, or related field. 
  • At least 3 years of relevant marketing experience, preferably in retail. 
  • Excellent written and verbal communication skills. 
  • Proficiency in Microsoft Office Suite and familiarity with project management and reporting tools (Smartsheet, Agile, Workfront, Tableau, Power BI). 
  • Ability to analyze data and develop actionable insights. 
  • Growth mindset and strong follow-through. 

   

  Preferred qualifications: 

  • Experience in marketing planning within a retail environment. 
  • Familiarity with writing marketing briefs, campaign planning, and cross-functional communication. 
  • Experience with project management, PMP certification a plus. 
  .

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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