Marketing Process Consultant- Media Strategy & Operating Model

International Business Machines Corp

Cambridge, MA

JOB DETAILS
SKILLS
Artificial Intelligence (AI), Budgeting, Change Management, Consulting, Finance, Forecasting, Identify Issues, Investment Strategy, Marketing, Media Buying and Planning, Organizational Skills, Performance Metrics, Quality Assurance Methodology, Supplier Optimization, Training Data Sets, Vendor/Supplier Planning
LOCATION
Cambridge, MA
POSTED
21 days ago
  • Assess current media planning/buying processes, roles, skills, and organizational structures.
  • Diagnose maturity across measurement, budgeting, media governance, brand safety, and channel planning.
  • Advise on future-state operating models: hybrid or in-house media teams, COEs, governance councils, and QA processes.
  • Evaluate agency models and define vendor optimization strategies.
  • Identify AI/GenAI opportunities: automated media briefs, forecasting, budget optimization models, real-time insights, creative fit checks.
  • Define data, tagging, and measurement foundations required for high-quality media operations.
  • Build actionable roadmaps to transition from current to future state with change management built in.
  • Support senior stakeholders (CMO, Media Director, Finance) in aligning on investment strategy and KPIs.

About the Company

I

International Business Machines Corp

At IBM, you don’t need a degree to shape the future. Just bring your skills—and your passion. To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate.

Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems. Let’s get to work.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Computer/IT Services
FOUNDED
1911
WEBSITE
http://www-03.ibm.com/employment/us/