Marketing Professional Lead - Art Direction

Number of Positions in Requisition

1

Job Details

Marketing Professional Lead - Art Direction

Job Description

Bring a Brand to Life to Improve Lives.

Jefferson Health Plans is looking for an experienced, concept-driven Art Director to help shape and grow one of the region's most recognized health insurance brands.

As part of the Jefferson Enterprise Marketing & Communications Creative team, you'll play a central role in bringing the Jefferson Health Plans brand to life across every channel and audience touchpoint. From Medicare and Medicaid campaigns to ACA and CHIP member communications, you'll translate complex information into compelling, accessible creative experiences that engage, inform, and inspire.

This role is ideal for a creative leader who is equally comfortable developing big ideas, crafting thoughtful design systems, and navigating the highly regulated world of health insurance marketing. You'll work alongside strategists, account managers, writers, digital marketers, social media specialists, paid media teams, public relations professionals, and communications leaders to create integrated campaigns that drive measurable business outcomes.

Most importantly, you'll be joining an organization that believes great creative work can improve lives.

What You'll Do

Lead Creative Development Across Channels

• Concept and design integrated marketing campaigns that span broadcast, video, social media, digital advertising, CRM, web, print, direct mail, events, and environmental experiences.
• Transform strategic briefs into compelling creative concepts that resonate with diverse audiences.
• Develop visual storytelling approaches that strengthen Jefferson Health Plans' brand position and support business growth.
• Create and oversee production-ready creative assets that meet the highest standards for quality, accessibility, and brand consistency.
• Help evolve and expand the Jefferson Health Plans visual identity while maintaining alignment with Jefferson's broader enterprise brand architecture.

Be a Steward of the Brand

• Serve as a champion for brand standards, ensuring consistency across all member, provider, broker, employer, agency and community-facing communications.
• Partner closely with writers and strategists to ensure visual and verbal storytelling work together seamlessly.
• Help educate stakeholders and teammates on brand principles, creative best practices, and design standards.
• Balance enterprise alignment with the unique voice, personality, and market position of Jefferson Health Plans.

Navigate a Complex and Highly Regulated Environment

• Design creative solutions that meet regulatory requirements across Medicare, Medicaid, ACA Marketplace, and CHIP products.
• Collaborate with compliance, legal, and business stakeholders to ensure materials meet industry and governmental standards.
• Develop creative approaches that maintain engagement and clarity while working within required regulatory language and approval processes.
• Anticipate compliance and reputational risk while protecting brand integrity.

Drive Integrated Marketing Performance

• Apply a strong understanding of customer journeys and funnel marketing to create campaigns that drive awareness, consideration, acquisition, retention, and engagement.
• Partner with media, CRM, digital, and analytics teams to optimize creative performance across channels.
• Use data, testing, audience insights, and campaign results to inform design decisions and continuously improve outcomes.
• Contribute to creative innovation and help identify emerging trends, tools, and technologies that enhance performance.

Mentor and Elevate Creative Excellence

• Act as a senior creative resource and subject matter expert for design and visual storytelling.
• Provide thoughtful feedback to designers, writers, vendors, freelancers, and agency partners.
• Help strengthen creative processes, workflows, templates, and review standards across the team.
• Introduce new ideas, technologies, and ways of working that improve quality, efficiency, and collaboration.

What Success Looks Like

The ideal candidate is someone who can move comfortably between strategy and execution. You understand that great creative isn't just beautiful. It solves problems, drives business outcomes, and creates meaningful experiences for audiences.

You thrive in collaborative environments, navigate ambiguity with confidence, and can manage multiple stakeholders and priorities without losing sight of the creative vision.

You are equally energized by a broadcast campaign launch, a Medicare enrollment direct mail package, a social media concept, or a CRM nurture journey because you understand how every touchpoint contributes to a broader brand story.

Qualifications

Required

• Bachelor's degree in Graphic Design, Marketing, Communications, Advertising, Fine Arts, or related field.

• 7+ years of professional experience in a marketing department, in-house creative team, agency, or related environment.

• Advanced proficiency in Adobe Creative Cloud, including:

• Photoshop

• Illustrator

• InDesign

• After Effects

• Premiere Pro

• Acrobat

• Strong portfolio demonstrating concept development, campaign thinking, visual storytelling, and multi-channel execution.

• Experience developing creative across digital, social, print, video, CRM, and advertising channels.

• Demonstrated ability to collaborate effectively within complex, matrixed organizations.

• Experience balancing multiple projects and deadlines while maintaining exceptional attention to detail.

Preferred

• Experience in healthcare, health insurance, managed care, Medicare Advantage, Medicaid, ACA Marketplace, CHIP, or other regulated industries.
• Understanding of health plan marketing regulations and compliance requirements.
• Experience working within a branded-house or multi-brand enterprise environment.
• Familiarity with customer journey mapping, audience segmentation, and funnel-based marketing.
• Experience leveraging AI tools responsibly within creative and marketing workflows.
• Understanding of web accessibility standards and inclusive design practices.

Why Jefferson?

At Jefferson, you'll have the opportunity to shape creative work that reaches millions of people across healthcare, health insurance, education, and community engagement.

You'll join a collaborative in-house team of designers, writers, strategists, account managers, digital marketers, social media specialists, media professionals, communications experts, and public relations leaders who are passionate about creating meaningful work.

If you're an Art Director who wants to build a brand, influence strategy, tackle complex challenges, and create marketing that genuinely improves lives, we'd love to hear from you.

Jefferson Health Plans. Jefferson Enterprise. One mission: We Improve Lives.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Thomas Jefferson University

Primary Location Address

1101 Market, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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