JOB SUMMARY:
With direction from the Director of Marketing, the Marketing Program Specialist is responsible for planning, executing and optimizing marketing campaigns that generate qualified leads and support pipeline growth. The role owns the marketing execution engine, translating strategy into campaigns and coordinating the completion to ensure consistent performance across channels.
ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:
Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant's heart, ownership spirit and continuous innovation and improvement)
Campaign Planning & Execution
Plan and coordinate execution of marketing campaigns
Develop campaign timelines, asset requirements and distribution plans
Ensure campaigns are executed on time and aligned across channels
Track and report on campaign performance and metrics
Optimize lead capture strategies
Tradeshow Coordination
Project manage tradeshow details and administration (large show presence)
Develop campaigns to ensure booth traffic and engagement
Travel to-and participation in-such events is required (including set-up and tear-down)
Marketing Automation & CRM
Build and manage workflows, email campaigns and lead nurturing sequences
Ensure accurate lead routing and follow-up
Cross-Functional Coordination
Coordination execution of projects across creative team
Clearly define deliverables and timelines for campaign assets
Nurture, protect and enhance our corporate image and brand.
Other Duties as Assigned: Respond with flexibility to the needs of the business - both internally and externally - by addressing important corporate initiatives when requested by management.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE:
BA/BS in Marketing or related field with a minimum of 5 years of experience in B2B marketing; and/or equivalent overall experience.
OTHER INFORMATION:
All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.
This is an on-site position requiring in-person attendance.