Advertising Agencies, Analysis Skills, Brand Marketing (Branding), Brand Strategy, Budget Management, Business Administration, Business Development, Campaigns, Communication Skills, Content Development, Content Management Systems (CMS), Cookies, Customer/Client Research, Data Analysis, Decision Support, Digital Media, Email Marketing, English Language, Establish Priorities, Family Medicine, Healthcare, Healthcare Administration, Hospital, Investment Analysis, Leadership, Market Research, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing Plan, Marketing Strategy, Marketing/Promotional Messaging, Medical Library, Medical Office, Medical Records, Multimedia, Multitasking, Nursing, Occupational Health, Online Marketing, Patient Assessment, Patient Care, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Privacy Regulations, Process Improvement, Project Design, Project Development, Project Planning, Project Schedule, Project/Program Coordination, Project/Program Management, Public/Media/Press/Analyst Relations, Quality Management, Relationship Management, Remote Access, Reporting Dashboards, Return on Investment (ROI), Safety Training, Safety/Work Safety, Sales Management, Social Media, Social Media Marketing, Strategic Planning, Technical Leadership, Time Management, Training Program, Vaccination, Web Site Monitoring, Website Management, Willing to Travel, Writing Skills
Marketing Project Leader (BHS) in Granger, IN - Careers at Beacon Health System - Jobs in Healthcare Marketing Project Leader (BHS) in Granger, IN - Careers at Beacon Health System - Jobs in Healthcare
Back to Beacon Health System Jobs Home
- Search Jobs
- Events
- Benefits
- Saved Jobs
- What's New
×
Beacon Health System has been named to the prestigious 2023 Forbes list of America's Best Employers by State.
"We are honored to be recognized by Forbes as one of the top employers in the state of Indiana," said Beacon Health System CEO Kreg Gruber. "I am grateful to our associates for their significant contributions to our health system and their unwavering dedication to our patients every day. We strive to make Beacon a great workplace for everyone."
"I want to thank and congratulate each and every Beacon associate for their hard work, because we can't be a great employer without them," Gruber said. "This recognition would not be possible without a commitment to our mission - to deliver outstanding care, inspire health and connect with heart."
COVID Vaccination Required
Our mission is to deliver outstanding care, inspire health and connect with heart. For us to fully deliver outstanding care, we must ensure we provide the safest environment for care that we can. Beacon is now requiring the COVID vaccination for all associates.
Beacon Breaks Ground on New Memorial Hospital Patient Tower
In October 2022, Beacon Health System leaders broke ground on the new 10-story patient care tower on the campus of Memorial Hospital of South Bend. This transformational, once-in-a-generation project is designed to enrich the patient, family and visitor experience while meeting the growing healthcare needs of residents in our area for decades to come.
The tower is expected to create an estimated 500 new jobs in the community upon anticipated completion in early 2026. Click here to learn more about the new patient tower.
Back to Search Results
Previous Opportunity
Next Opportunity
Marketing Project Leader (BHS)
- Granger, IN
- Marketing
- Beacon Health System
- Full-time - Day - Monday-Friday 8:00-5:00
- Req #: 224986
Apply Now Save Job Saved
Summary
The Marketing Project Leader partners with hospital service line leaders to develop, execute, and evaluate strategic marketing initiatives that support patient growth, brand awareness, physician engagement, and organizational objectives. This role serves as the primary marketing liaison for assigned service lines, leading integrated marketing campaigns, coordinating internal and external stakeholders, and leveraging data-driven insights to optimize marketing performance and return on investment.
MISSION, VALUES and SERVICE GOALS
- MISSION: We deliver outstanding care, inspire health, and connect with heart.
- VALUES: Trust. Respect. Integrity. Compassion.
- SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.
Key Responsibilities
Marketing Strategy & Campaign Management
- Collaborate with service line leaders, physicians, and executive leadership to identify marketing priorities, messaging, growth opportunities, and performance goals.
- Develop and recommend strategic marketing plans that align with organizational goals and service line growth objectives.
- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, web, email, video, print, and traditional media channels.
- Ensure marketing initiatives reflect the organization''s brand standards, mission, and values.
- Monitor campaign performance and make recommendations for optimization based on analytics and market insights.
- Conduct competitive, market, and consumer research to support strategic decision-making.
Project Management
- Lead and coordinate marketing projects from concept through implementation.
- Develop project timelines, work plans, and deliverables while ensuring projects remain on schedule and within budget.
- Manage workflow among internal departments, creative teams, agencies, vendors, and external partners.
- Facilitate project meetings, communicate progress updates, and address project risks or barriers.
- Prioritize multiple concurrent projects while maintaining quality and meeting deadlines.
Digital Marketing & Communications
- Oversee website content updates and collaborate with stakeholders to ensure accurate and engaging service line information.
- Support content development for digital marketing, social media, email marketing, patient communications, and physician outreach.
- Partner with internal and external creative resources to develop marketing materials and multimedia content.
- Ensure all communications comply with healthcare regulations, privacy requirements, and organizational standards.
Data Analytics & Performance Measurement
- Track, analyze, and report campaign performance using key marketing metrics and dashboards.
- Evaluate return on investment (ROI), patient acquisition trends, engagement metrics, and market performance.
- Use data-driven insights to improve campaign effectiveness and inform future marketing strategies.
- Manage and monitor assigned marketing budgets and expenditures.
Relationship Management
- Serve as the primary marketing contact for assigned service lines and departments.
- Build strong relationships with physicians, administrators, clinical leaders, and community partners.
- Maintain productive working relationships with advertising agencies, media partners, vendors, and consultants.
- Promote collaboration and effective communication across departments and stakeholders.
Organizational Responsibilities
- Attend and participate in required meetings, training programs, and continuing education opportunities.
- Maintain required certifications and fulfill organizational health and safety requirements.
- Uphold Beacon''s core values of Trust, Respect, Integrity, and Compassion.
- Support Beacon''s commitment to innovation, accountability, performance improvement, and data-driven decision-making.
- Perform additional duties and special projects as assigned.
Qualifications
Education
- Bachelor''s degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field required.
Experience
- Minimum of three (3) years of experience in healthcare marketing, communications, public relations, business development, or related field.
- Experience managing complex projects and coordinating multiple stakeholders required.
- Experience supporting physician practices, hospital service lines, or healthcare organizations preferred.
Knowledge, Skills, and Abilities
- Strong understanding of marketing strategy, branding, campaign management, and digital marketing.
- Excellent project management, organizational, and time-management skills.
- Strong written, verbal, and presentation communication abilities.
- Ability to build relationships and influence stakeholders across all levels of the organization.
- Experience analyzing marketing data and translating insights into actionable recommendations.
- Proficiency with marketing technologies, content management systems, social media platforms, and analytics tools.
- Ability to manage multiple priorities in a fast-paced healthcare environment.
Work Environment
- Office-based with occasional travel to BHS sites as required.
- Requires physical ability and stamina to meet job demands.
Share:
Apply Now
Not the right fit?
Join our Talent Network to learn more about all current and future job opportunities.
Join Our Talent Network
2023 Beacon Health System
About Us | Contact Us
Community Health Resources
Beacon Health Foundation
Patients & Visitors
Patients & Visitors
- Mayo Clinic Medical Library
- Patient Portal Login
- Pay Bill & Financial Assistance
- Medical Records Office
Business Services
Business Services
- Occupational Health
- COVID Employer Resources
- Telehealth for Employers
- Worksite Clinics
Careers at Beacon
Careers at Beacon
- Job Openings
- Nursing Recruitment
- Physician Opportunities
Current Associates & Medical Professionals
Current Associates & Medical Professionals
- For Medical Professionals
- Current Associates
- Family Medicine Residency
- Physician Remote Access
- Beacon Workplace
Disclaimer | Notice of Privacy Practices | Website Privacy Statement | Notice of Non-Discrimination
English | Español | | Tagalog | Ting Vit | Français | | Deutsch | | | Kreyòl Ayisyen | | | | Italiano | | Deitsch | Polskie | | -
×
This website stores cookies on your computer. By using our website you consent to our use of cookies as described in our Privacy Policy. These cookies are used to improve our website and provide more personalised and relevant services to you, both on this website and through other media.
Allow Decline