MARKETING MANAGER - Middlesex County (NJ) Sports Complex
MCP SFM, LLC
LOCATION: Edison, NJ
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Middlesex County (NJ) Sports Complex is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Edison, NJ. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Middlesex County (NJ) Sports Complex is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY
The Marketing Manager will promote the venue as the premier sport and entertainment district. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more.
PRIMARY RESPONSIBILITIES:
- Executing the marketing plan and strategic initiatives in partnership with the General Manager
- Managing and updating the venue website
- Content development and management of digital or social media
- Designing flyers and promotional materials
- Managing social media business accounts including regular posting and management of content calendar
- Preparing and presenting regular reporting on marketing strategy and results
- Capturing quality video content of guests, leagues, events, and programs
- Developing creative ideas to improve the foot traffic into the venue
- Creating and executing promotional contests, giveaways, and membership events
- Build relationships all other local business (schools, churches, etc.)
- Increasing social media followers and the number of positive reviews
- Updating the in house digital marketing/advertising campaigns
- Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
- Assisting with all complex public relations efforts, inquiries, and strategies
- Event development and primary contact for all events prior to fulfillment
- Responsible for negotiating contractual agreements, event tracking processes, and database
- Accomplishes objectives by planning, developing, implementing, and evaluating programs; developing field sales action plans
- Sustains rapport with key accounts by maintaining regular communication, making periodic visits; exploring specific needs; anticipating new opportunities
- Provides information by collecting, analyzing, and summarizing data and trends
- Protects organization's value by keeping information confidential
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Participation in planning/strategic meetings
- Work with finance department to track and report profitability
- Development of operational Key Performance Indicator (KPI) reports
- All other duties as assigned by management
MINIMUM QUALIFICATIONS:
- A bachelor's degree in marketing, sports management, or related field preferred
- 3-5 years appropriate marketing experience required
- Experience in youth sports, trade shows, consumer shows or convention sales preferred
- Experience in contract negotiations, event creation, and planning preferred
- Must have excellent interpersonal, problem solving, and negotiating skills
- Must have excellent verbal and written communication skills
- Must have strong organizational skills
- Must have excellent computer skills, including Word, Excel, PowerPoint, etc.
- Must be able to work flexible schedules including weekends, nights, and holidays as needed
- Prior responsibility in P&L management and budget oversight
WORKING CONDITIONS AND PHYSICAL DEMANDS:
- Must be able to lift 40 pounds waist high
- Will be required to sit for extended periods of time operating a computer
- Will be required to conduct venue tours to prospective clients
- Workplace environment has intermittent noise, generally moderate in nature, but can be loud at times especially during competitions and events
TRAVEL REQUIREMENTS:
- Minimal intermittent travel as needed to various trade shows, networking events, and corporate events