Marketing Researcher IV

Kforce has a client in Culver City, CA that is seeking a Marketing Researcher IV. Summary: The Strategic Research team helps shape how we use data and consumer learning to inform strategies and investments across Marketing & Communications functions, especially for our platform brand and GBSG (our Global Business Solutions Group). We are looking to expand our resources in creative and marketing research. The individual in this role will support creative research across our brands, with a primary focus on AI-enabled pre-testing of a large volume of advertising creative - spanning top-of-funnel (awareness), middle-of-funnel (consideration), and bottom-of-funnel (conversion) campaigns. This role will actively partner with global brand marketers, product managers, media managers, creative teams, analysts, and other researchers across a variety of initiatives, including the creative pre-testing work, but could also include Global Brand Health requests, In-Market Campaign measurement, and other ad hoc research projects that are needed. To succeed in this role, you will have a mix of expertise in creative/ad testing research, global brand health tracking, research data analysis, quantitative and qualitative research, and experience working in cross-functional teams. Strong executive presence is essential, as this role could regularly present creative research findings and recommendations directly to senior leaders and teams. Additionally, you can operate independently (without too much oversight) with extreme ownership, with velocity (our organization is moving fast), and in a collaborative manner. By extreme ownership, we mean:

• Deeply immersing yourself in the business strategy and customer problem
• Aligning with the team on what the outcomes we're trying to achieve and then holding yourself and others accountable to those outcomes
• Asking difficult questions and having difficult conversations quickly to surface issues

Requirements:

• 7+ years of experience in strategic insights and brand performance work with heavy emphasis on cross-functional collaboration and execution
• Must have creative research experience (e.g., ad/copy pre-testing, creative effectiveness research, concept testing), including familiarity with AI-enabled testing tools and approaches
• Experience with brand health tracking, global marketing research, and campaign in-market measurement/research is preferred
• Proven experience in successfully facilitating relationships to drive business results and to be a strong collaborator
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously
• Strong executive presence, with a demonstrated ability to present research results and recommendations clearly and confidently to leaders and teams
• Effective problem-solving, analytical, story-telling, visualization, communication and interpersonal skills
• Capable of delivering clear and concise written/verbal communications to all stakeholders of the organization (including marketing leaders, creative teams, agency partners, analytics), managing expectations of key business stakeholders and helping to drive value from research
• Must be proficient in working asynchronously in shared documents (e.g., Google Slides, Docs, Sheets/Microsoft SharePoint files) and collaborating through instant messaging (e.g., Slack, MS Teams)
• Adept at collaborating with a distributed team in a remote/hybrid environment
• A forward-thinking mindset with a curiosity for leveraging emerging technologies, including Generative AI, to improve efficiency and innovation