Marketing & Sales Director – Acti‑Kare of New Tampa

Marketing & Sales Director – Acti‑Kare of New TampaWe kindly ask that only candidates located in the Tampa area (or within a reasonable commuting distance), with prior experience or knowledge in the in-home care industry, submit an application.Location:Tampa, FLIndustry: Non-Medical In‑Home Care ServicesEmployment Type: Full-TimeAbout Acti‑Kare of New TampaActi‑Kare is a premier provider of non‑medical in‑home care services for seniors, post‑surgery patients, and individuals with special needs. Our mission is to enhance the quality of life for our clients by providing compassionate, personalized care that promotes independence, dignity, and peace of mind.We are seeking a Sales Director to lead our business growth initiatives in the New Tampa area. This position combines strategic sales leadership with hands-on relationship building to drive client acquisition, expand referral networks, and increase market share.Key Responsibilities

• Develop and execute a comprehensive sales strategy to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and maintain strong relationships with referral partners, including hospitals, rehabilitation centers, physicians, senior living communities, and community organizations.
• Oversee lead management and conversion processes, ensuring timely follow‑up and high conversion rates from inquiry to client onboarding.
• Conduct in‑person consultations with prospective clients and families to assess needs and present tailored care solutions.
• Collaborate with marketing to optimize campaigns, events, and outreach activities that generate qualified leads.
• Track and report on sales performance, pipeline activity, and ROI from marketing initiatives.
• Represent Acti‑Kare at local networking events, chamber of commerce meetings, senior fairs, and community activities to promote brand awareness.
• Maintain CRM data accurately in Acti‑Link, ensuring all leads, activities, and outcomes are documented for reporting and analysis.
• Train and mentor any sales support staff or care coordinators in best practices for consultative selling.

Key Performance Indicators (KPIs)

• Monthly New Client Acquisitions: Target of X new clients per month (to be defined based on territory goals).
• Monthly Billable Hours Growth: Achieve X% growth in total client billable hours month‑over‑month.
• Lead-to-Consultation Conversion Rate: Minimum 40–50% of qualified leads converted to consultations.
• Consultation-to-Client Conversion Rate: Minimum 60–70%.
• Referral Partner Engagement: Minimum 10–15 quality contacts/visits per week.
• Community Presence: Attend at least 2–3 networking or community events per month.

Compensation & Benefits

• Competitive salary for the home care sector and scope of the role.
• Performance-based bonus and commission opportunities tied to sales results.
• On‑Target Earnings (OTE): Strong earning potential for high performers.
• Benefits: Mileage reimbursement, paid time off, performance incentives, and opportunities for professional development.

Ideal Candidate Profile

• Proven success in consultative sales (minimum 3–5 years), preferably in home care, healthcare services, senior living, or related industries.
• Strong networking and relationship‑building skills with the ability to engage both B2C and B2B audiences.
• Experience managing a sales pipeline in a CRM environment; Acti‑Link or similar preferred.
• Excellent communication and presentation skills with high emotional intelligence.
• Results‑driven mindset with a track record of meeting or exceeding sales targets.
• Ability to work independently while aligning with the company’s mission and brand values.
• Knowledge of the Tampa market and local senior care landscape is a plus.

Core Competencies

• Strategic Thinking – Able to design and execute an effective growth strategy.
• Relationship Management – Builds trust and credibility quickly with clients and partners.
• Negotiation Skills – Capable of closing sales while maintaining win‑win outcomes.
• Emotional Intelligence – Understands the sensitive nature of home care decisions.
• Self‑Motivation – Works proactively without constant supervision.
• Community Engagement – Comfortable representing the company in public forums.

How to ApplyIf you are a driven, compassionate sales leader with a passion for helping others while achieving business growth, we want to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience to 

frestrepo@actikare.com

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