Marketing & Sales Enablement Specialist

Overview

This role sits within Marketing & Communications and focuses on how the company shows up in front of clients. It supports teams across our Product, Integration, and Events divisions by improving sales materials, organizing content, and ensuring strong, consistent client-facing touchpoints.

A key part of this role will be helping the company build smarter, more scalable content systems that make it easier to turn approved company information, project experience, messaging, client feedback, and real-world examples into accurate, consistent, on-brand sales and marketing materials.

This person should be highly organized, comfortable working across teams, and able to translate complex work into clear, client-ready content. They should also be curious about new tools and workflows that improve how content is created, accessed, adapted, and reused across the business.

• Reports to the Director of Marketing & Communications

• Works closely with sales and division leads to understand needs and priorities
• Partners with internal resources, including content, design, and digital, to execute work
• Supports all divisions, with a focus on improving the quality, consistency, and usability of sales and marketing materials

Key Responsibilities

Sales Enablement & Client-Facing Materials

• Own and improve core sales materials, including pitch decks, templates, case studies, and client-facing presentations
• Support sales teams in preparing for client opportunities, strategic pursuits, and key conversations
• Translate company positioning, capabilities, and project experience into clear, polished, client-ready materials
• Bring consistency to how sales materials are built, used, and maintained across divisions
• Ensure materials reflect approved messaging, brand standards, and the company's overall value proposition

Content Organization & Systems

• Organize marketing and sales content so it is easy to find, use, update, and adapt
• Establish simple systems for storing, tagging, sharing, and maintaining materials
• Help build and maintain a centralized source for company information, messaging, project examples, client feedback, relevant project history, and sales resources
• Reduce duplication and one-off work by improving access to existing materials
• Support scalable workflows that help teams create accurate, consistent, on-brand content more efficiently

Content Capture & Development

• Identify projects, client wins, capabilities, and stories that are worth turning into marketing or sales content
• Coordinate content capture, including photography, project details, client feedback, and internal perspective
• Work with subject matter experts to gather the details needed to create useful, accurate content
• Help turn captured information into usable assets, such as case studies, visuals, pitch content, website copy, social content, and sales materials

Tools, Process & Adoption

• Explore and support new tools, systems, and workflows that improve content creation, organization, and reuse
• Help develop practical processes for creating accurate, on-brand draft content using approved company information and source materials
• Manage intake for sales enablement requests and help prioritize based on business impact
• Establish clear processes for requesting, creating, reviewing, and updating materials
• Introduce templates, tools, and content systems to sales teams and support adoption across the business
• Maintain strong judgment around accuracy, brand voice, confidentiality, and content quality

Event Marketing (10% or less)

• Assist sales for events where applicable, including trade shows, conferences, and sponsorships
• Align event messaging, materials, and follow-up content with sales objectives
• Coordinate event-related sales and marketing assets
• Ensure content is captured before, during, and after events when appropriate
• Help turn event activity into usable follow-up content, sales tools, and marketing assets

Swag & Client Gifting

• Own the approach to client gifting, employee swag, and project-based gifting
• Bring structure and consistency to how swag, branded merchandise, and gifts are selected and used
• Coordinate vendor relationships, timelines, ordering, inventory, and distribution as needed
• Partner with internal teams to understand needs for client gifts, employee items, events, and special projects
• Ensure swag and gifting support relationship-building, employee engagement, and the company's brand standards

Minimum Qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• 3+ years of experience in marketing, sales enablement, content marketing, communications, business development support, or a related role
• Experience creating or managing sales materials, presentations, proposals, case studies, or client-facing content
• Strong writing, editing, messaging, and proofreading skills
• Strong organizational and project management skills
• Ability to manage multiple projects, priorities, and deadlines
• Comfortable working with sales teams, technical subject matter experts, and cross-functional stakeholders
• Proficiency with Microsoft Office, PowerPoint, or similar presentation tools

Preferred Qualifications

• Experience in B2B marketing, professional services, live events, AV, technology, manufacturing, construction, integration, or another complex sales environment
• Experience building content libraries, sales toolkits, proposal systems, or knowledge management resources
• Familiarity with CRM, DAM, project management, content management, or sales enablement tools
• Experience using emerging content tools or AI-assisted workflows to improve content creation, organization, or reuse
• Basic understanding of brand governance and content approval processes
• Experience supporting trade shows, conferences, sponsorships, or client events

Desired Strengths

• Process-oriented and highly organized
• Strong understanding of how sales teams operate
• Able to translate complex work into clear, client-ready materials
• Comfortable working across teams and driving work to completion
• Hands-on and execution-focused
• Naturally curious and willing to learn the business in depth
• Able to bring order to scattered information
• Comfortable asking questions and pulling details from busy stakeholders
• Strong judgment around what is client-ready and what still needs refinement
• Service-minded, collaborative, and responsive without being purely reactive
• Comfortable balancing consistency with flexibility across divisions, regions, and sales needs

** This is an in-person position in Lititz, PA