Marketing & Sales Enablement VP

Why Work for Park Lawn?

Service

• At every level, our dedicated team members display a strong work ethic and commitment to our core values, respect for the family, the profession, and the individual.
• Work with leading experts in the funeral and cemetery profession.

Benefits

• Financial assistance programs encouraging employees through education and development in industry related subjects.
• Robust Health and Welfare Plans, and savings account options, designed to support your personal needs, enhance well-being and help navigate life’s challenges.
• Rich 401k and Roth Retirement Plan options available for both Full Time and Part Time employees along with a Company Match.
• Variety of Vacation, Personal Days and Sick Days based on your role emphasizing the importance of physical and emotional replenishment for our team.
• Employee Discounts on services, merchandise, and property to help our team members in their time of need.

Culture

• We value honesty, courage, integrity, ethical behavior and the development of personal growth.
• We are rooted in the communities to provide a personal touch to every family we serve.
• We believe in the value of funeral and cemetery service, drawing on decades of experience to create the best experience for our families.

Summary/Objective

The Vice President, Marketing & Sales Enablement leads the development and execution of marketing strategies and sales enablement programs that drive growth, customer engagement, and sales effectiveness. This role partners with Sales, Operations, and Executive Leadership to align and execute marketing initiatives across full funnel demand generation and lead management, brand and digital presence and thought leadership, website experience, and local marketing and partnerships.

Essential Functions

Marketing Strategy & Demand Generation

• Develop and execute the organization's marketing strategy in alignment with corporate growth objectives.
• Create and implement integrated marketing plans designed to increase market awareness, generate customer demand, and support business development efforts.
• Design and manage multi-channel demand generation programs utilizing digital marketing, content marketing, events, partnerships, and other promotional channels.
• Establish and monitor marketing performance metrics to evaluate program effectiveness and return on investment.

Sales Enablement

• Develop and lead the organization's sales enablement strategy to support a geographically distributed sales organization.
• Create, organize, and maintain sales enablement resources, content libraries, and support materials that improve sales effectiveness and customer engagement.
• Partner with Sales and Operations leadership to develop collateral, educational materials, presentations, seminar content, and customer-facing resources that support the sales process.
• Promote effective utilization of CRM platforms and sales enablement tools through the development of supporting programs, processes, and resources.
• Ensure consistent messaging and alignment between Marketing and Sales across all customer touchpoints.

 Digital Marketing & Brand Presence

• Oversee the organization's digital presence and support the development of consistent local market brand visibility.
• Direct marketing initiatives related to website experience, search engine optimization (SEO), online reviews, local services advertising, paid search, and social media channels.
• Evaluate and implement opportunities to strengthen customer engagement through digital platforms and emerging marketing channels.

Technology & Analytics

• Evaluate, implement, and manage marketing and sales enablement technologies that support marketing execution, sales effectiveness, and business reporting.
• Ensure effective integration and utilization of marketing technology platforms and Salesforce-related processes.
• Establish key performance indicators for marketing and sales enablement activities and provide regular reporting to executive leadership.
• Analyze performance data and market insights to identify opportunities for continuous improvement and inform strategic decision-making.
• Other duties as assigned.

Competencies

• Strategic Thinking
• Results Orientation
• Leadership
• Collaboration and Communication
• Relationship Management
• Change Management
• Analytical Thinking
• Innovation
• Continuous Improvement

Required Education, Experience, Certifications and Licensure

• Bachelor’s degree in marketing, business administration, communications, or a related field required.
• Minimum of ten (10) years of progressively responsible experience in marketing, sales enablement, business development, or related leadership functions.
• Valid state issued driver’s license in good standing and acceptable driving record.

Additional Eligibility Qualifications

• Able to read, write and speak English fluently. Bilingual is a plus.
• Proficient in Microsoft Office Suite (Outlook, Word, Excel, Access and PowerPoint) required.
• Demonstrated experience leading growth-focused marketing initiatives and managing performance-based marketing programs.
• Experience building and developing teams in a fast-paced, results-oriented environment.
• Proven ability to lead cross-functional initiatives through collaboration and influence.
• Experience with CRM systems, sales enablement tools, marketing technologies, and performance analytics platforms.
• Strong knowledge of marketing strategy, demand generation, customer acquisition, and lead management practices.
• Experience developing and implementing sales enablement programs and supporting sales organizations with scalable resources and tools.
• Knowledge of digital marketing channels, content development, online advertising, and social media marketing.
• Ability to establish performance metrics, evaluate business results, and develop data-driven recommendations.
• Strong leadership, relationship-building, and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to influence and drive alignment across multiple functions and organizational levels.
• Demonstrated ability to operate in evolving environments and execute strategic initiatives from concept through implementation.

Supervisory Responsibility

This position will provide leadership and direction for marketing and sales enablement functions and may oversee employees, contractors, agencies, or external partners supporting these initiatives. 

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• The duties associated with this position are generally performed in an indoor office setting.
• Employees in this role are regularly required to climb, sit, stand, bend, kneel, and frequently lift to 25 pounds.
• This position may also require reaching, pushing, and pulling.
• This position may also be exposed to chemicals and/ or blood borne pathogens. Exposure risk is considered: Low  

Travel

• This position may require up to 40 percent out of area and overnight travel.
• Travel is primarily local occurring during the business day only. 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.