MARKETING & SOCIAL MEDIA ASSISTANT Promote, market, and facilitate the overall sale of products of the bank. Contribute to the bank's growth by the effective sale of bank services to new and existing customers with emphasis on courteous and professional service FLSA STATUS This position is classified as Non-Exempt under the FLSA. OVERVIEW Responsible for creating, administering, and optimizing high-impact content across all digital platforms to grow audience engagement, strengthen brand awareness, and foster a sense of community. ESSENTIAL JOB FUNCTIONS Campaign Management & Social Strategy Develop and execute organic and paid social media content to increase visibility and engagement across Facebook, Instagram, LinkedIn, and X. Utilize analytics tools to interpret campaign performance and metrics, providing insights into traffic, demographics, and conversion effectiveness. Manage paid campaign setups, launches, and A/B testing, incorporating automation and AI tools to maximize efficiency. Act as a subject matter expert by staying current on social media trends, algorithm changes, and competitor activities. Monitor and professionally respond to social media inquiries and online reviews to maintain a positive brand image and reputation. Content Creation & Brand Voice Create high-quality graphics, videos, and written posts that align with the bank's voice and local values. Develop content calendars and strategies designed to drive traffic and improve engagement while maintaining consistent messaging. Tailor content to suit the nuances of each platform while ensuring a unified brand identity. Draft advertising and content specifically targeted to our local branches and community. Analytics & ROI Track Key Performance Indicators (KPIs) to measure the impact and ROI of social media and digital marketing initiatives. Provide regular reports on trends and metrics, offering clear insights to refine future strategies. Marketing Operations Manage marketing collateral and promotional items, ensuring all branches are fully stocked and supported. Draft outbound emails, manage distribution lists, and ensure strict compliance with opt-out regulations. Manage and update content for digital signs and in-branch displays. Attend all meetings and complete all training required to ensure regulatory compliance. Comply with all applicable Federal and State regulations and guidance associated with the performance of your job function. Comply with all applicable BSA/AML/OFAC policies and procedures associated with the performance of your job function, including participation in required training and identifications of suspicious activity. Responsible for making suggestions to improve branch/departmental operations and overall bank. Perform other duties and assignments within the bank at Management's request; accept periodic cross-training, works in other branches if needed. EQUIPMENT USE, PHYSICAL & MENTAL DEMANDS, AND WORKING CONDITIONS Frequency: (R) Rarely 0-15%; (O) Occasionally (16-45%); (F) Frequently (46-100%) EQUIPMENT USE Telephones-F Copier/Fax Machine-F Computer-F PHYSICAL & MENTAL DEMANDS Light to Medium work-Exerting up to 50 pounds of force occasionally, and/or up to 10 pounds of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Stooping/Crouching-O Standing/Walking-O Sitting-F Pushing/Pulling/Lifting-O Fingering/Grasping-F Repetitive Motions-F Talking/Hearing-F Reading/Writing-F Close Visual Acuity-worker is required to perform such tasks as preparing and analyzing data and figures, transcribing, or viewing a computer terminal. Interpreting Data-F Problem Solving-F Making Decisions-F Organizing-F WORKING CONDITIONS Worker is subject to inside environmental conditions; protection from weather conditions but not necessarily from temperature changes-F Worker is subject to outside environmental conditions when traveling to branches/departments, bank events or required bank meetings and training sessions -O Worker is subject to local travel when traveling to branches/departments, bank events, or required bank meetings and training sessions -O The above statements describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of the position. Employees holding this position will be required to perform any other job-related duties as requested by management. All requirements are subject to possible modification to reasonably accommodate individuals with a disability. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Recruiter at 940 686 7087. PointBank is an Equal Opportunity Employer of minorities, women, veterans, and disabled. |