Marketing/Social Media Manager

Overview

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
  
• Create, curate, and manage engaging content (images, video, written) that aligns with our brand voice and marketing goals.
  
• Monitor social media channels for trends, insights, and audience engagement; respond promptly to comments and messages.
  
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
  
• Analyze performance metrics using tools like Google Analytics and Hootsuite to measure success and optimize strategies.
  
• Stay up-to-date with the latest industry trends, tools, and best practices in social media marketing.
  
• Manage advertising campaigns on social media platforms to promote products or services effectively.
  
• Design and/or coordinate with graphic designers for visual content creation that enhances posts.
  
• Manage local South Florida marketing efforts, including sponsorships and events.
  

Requirements

• High level of professionalism, business acumen, and confidentiality needed to work in high-end, privacy-driven, and tech-centered industries.
  
• Proven expertise in digital marketing, including social media management, content creation, and analytics.
  
• Ability to keep up with and quickly learn the latest AI tools and technology used for marketing and design purposes.
  
• Proficiency in photography and graphic design with experience in Adobe Illustrator or similar software.
  
• Strong understanding of digital marketing principles including SEO, e-commerce strategies, and public relations tactics.
  
• Familiarity with social media management tools for scheduling posts and analyzing performance.
  
• Excellent written and verbal communication skills with the ability to create compelling content tailored for different audiences.
  
• Strong technical aptitude with a deep understanding of trends in high-end and tech-focused industries.
  
• Analytical skills to interpret campaign data and optimize strategies, including proficiency with web analytics tools (e.g., Google Analytics).
  
• Experience in advertising on various digital platforms is a plus.
  
• Ability to work collaboratively in a team environment while also being self-motivated.
  
• Experience working within the South Florida market is preferred.