Marketing Specialist

The Marketing Specialist supports the planning, execution, and optimization of multi-channel marketing initiatives that drive lead generation, customer engagement, and revenue growth. This role is responsible for coordinating segment campaign activities across departments and guiding the development of content and assets that align with brand and business goals.

The Marketing Specialist collaborates closely with the Marketing Business Partner and cross-functional teams-including but not limited to Marketing Services, Sales, Product, Engineering, external vendors-to ensure campaigns are delivered on time, on budget, and at a consistently high standard of quality.

Project Management & Cross-Functional Coordination

• Own timelines, deliverables, and approvals to keep projects on track utilizing Monday.com
• Manage briefs; run status meetings; track action items and dependencies
• Coordinate across internal and external teams (Marketing Business Partner, Sales, Product, Engineering, Marketing Services) to ensure clarity on requirements, handoffs, and expectations 
• Foster open, regular communication with stakeholders to share updates, clarify requirements, and resolve issues quickly
• Help anticipate and address internal challenges or conflicts that could impact marketing deliverables or timelines

Marketing Operations 

• Manage Pardot distribution lists and segmentation 
• Build general or templated emails, schedule, and deploy as needed
• Process department invoices as assigned

Campaign Support & Execution

• Support the Marketing Business Partner in building and executing integrated campaigns across channels
• Assist with initiatives including but not limited to:
  
  • New product/feature launches and go-to-market rollouts
  • Upsell and cross-sell initiatives
  • Customer communications and engagement campaigns
  • Sales enablement tools including spec sheets
  • Tradeshows/events and other business needs
  • Project ownership as needed

Quality & Brand Standards

• Support the Marketing Business Partner in reviewing campaign assets to ensure they:
  
  • Meet project objectives and campaign goals
  • Align with brand guidelines and messaging frameworks
  • Coordinate revisions or edits with designers, copywriters, and vendors to maintain high-quality deliverable

Education & Experience: 

• Bachelor’s degree in Marketing, Communications, Business, or related field required.  An equivalent combination of education and experience will be considered
• At least 1-3 years of experience in project management, marketing, campaign management, or a related role
• Experience with email marketing, or marketing automation platforms preferred

Skills and Abilities:

• Strong analytical skills with the ability to interpret data and translate insights into action.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Detail-oriented with a strong focus on quality and consistency.
• Proficiency with:
  
  • Common office tools (e.g., Microsoft Excel, PowerPoint)
  • Monday.com preferred but not required
  • Pardot preferred but not required
  • Basic understanding of content marketing, social media, and email campaign best practices.
  • Experience in managing agencies, vendors, and external partners
• Familiarity with AI-assisted marketing tools a plus

Alliance Team Members Demonstrate DRIVE: 

• Dedicated: Follows through on commitments. Strong say/do.
• Respectful: Acts with integrity and values diverse perspective. 
• Innovative: Always looking for a better way; leads change.
• Versatile: Adapts quickly to changing circumstances. Demonstrates agility.
• Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs.