Marketing Specialist 2 - MKS2

Position:     Marketing Specialist 2
Location:     10 Peachtree Place NE Suite 1000 Atlanta, GA 30309
Pay Range:  $42.75/hr o W2 (All Inclusive)
Duration:     4 Years
Schedule:    On-Site

Required:            
•          Principles of corporate communications, marketing, public relations, and stakeholder engagement.
•          Communication planning, campaign development, and audience segmentation.
•          Brand management, messaging strategy, and storytelling techniques.
•          Internal communications and employee engagement best practices.
•          Digital marketing, content marketing, and social media strategies.
•          Change management and organizational communication methodologies.
•          Communications measurement, analytics, and performance reporting.
•          Content governance, editorial standards, and communication policies.
•          Business operations, organizational strategy, and cross-functional collaboration.
•          Project management concepts and execution methodologies.
 
Required Skills
Communication & Content Development
•          Exceptional written, verbal, and presentation communication skills.
•          Professional business writing, editing, proofreading, and content development.
•          Ability to translate complex business and technical topics into clear, compelling communications.
•          Executive communication and presentation development.
•          Storytelling and narrative-building skills.
 
Marketing & Brand Management
•          Marketing campaign planning and execution.
•          Brand positioning and message development.
•          Audience targeting and stakeholder engagement.
•          Event promotion and awareness campaign development.
•          Marketing collateral and promotional content creation.
 
Digital Communications
•          Website and intranet content management.
•          Email marketing and newsletter development.
•          Social media content creation and channel management.
•          Content calendar management.
•          Multimedia content coordination including graphics, video, and presentations.
 
Analytics & Reporting
•          Ability to analyze communication and marketing performance metrics.
•          Experience developing dashboards, scorecards, and performance reports.
•          Data-driven decision making and optimization.
•          Survey design, feedback collection, and engagement analysis.
 
Technology Proficiency:
•          Microsoft 365 Suite (Outlook, Teams, Word, Excel, PowerPoint, SharePoint).
•          SharePoint content management.
•          Power BI or similar reporting and analytics platforms.
•          Microsoft Forms and survey tools.
•          Project management and collaboration platforms.
•          Digital marketing and content management systems (CMS).       
 
Behavioral Competencies:
•          Strategic Thinking
•          Customer and Stakeholder Focus
•          Relationship Building
•          Creativity and Innovation
•          Collaboration and Teamwork
•          Problem Solving
•          Adaptability and Change Agility
•          Attention to Detail
•          Initiative and Self-Direction
•          Time Management and Prioritization
•          Influence Without Authority
 
Preferred Experience Areas:
•          Corporate Communications
•          Internal Employee Communications
•          Marketing and Brand Management
•          Executive Communications
•          Change Management Communications
•          Digital Transformation Communications
•          Innovation and Technology Marketing
•          Event Communications and Promotion
•          Utility, Energy, Technology, or Corporate Environment Experience