Reporting to the Senior Marketing Manager, After Sales, the Marketing Specialist, After Sales is responsible for execution and coordination of marketing initiatives across AutoNation''s Franchise Service / After Sales business. The Specialist champions campaign execution, project coordination, reporting, and creative development. This role plays a critical role in supporting customer communications, vendor coordination, field activation, performance tracking, and cross-functional collaboration to help drive customer acquisition, retention, customer pay repair order traffic, gross profit, service effectiveness, and a cohesive customer experience across the service lifecycle.
The Marketing Specialist, After Sales reports to the Senior Marketing Manager, After Sales and works closely with internal marketing teams across Strategy & Planning, CRM, Digital, Brand, Analytics, Product, IT, Finance, and Legal, as well as field marketing, operations leadership, agencies, vendors, OEM partners, and third-party service providers. The Specialist builds productive internal and external working relationships across corporate and field organizations, operations partners, vendors, agencies, and other partners to support successful execution of Franchise Service marketing initiatives and help ensure activity is coordinated with broader After Sales strategies, customer journeys, communications touchpoints, and the overall service experience.
Job Responsibilities:
- Support the development and champion execution of marketing initiatives for AutoNation's Franchise Service / After Sales business, aligning activity to customer acquisition, retention, customer pay repair order traffic, gross profit, service effectiveness, and marketing efficiency goals.
- Lead day-to-day execution of integrated marketing campaigns across CRM, email, direct mail, paid media, AI-enabled customer engagement, web, social media, outbound programs, promotional programs, and local market activations.
- Coordinate campaign activity with the Senior Marketing Manager, After Sales to support offer strategy, customer lifecycle programs, segmentation, testing, personalization, field execution, and enterprise priorities across 250+ stores.
- Coordinate campaign planning, messaging, creative reviews, targeting, deployment, and post-launch quality assurance.
- Support service clinic, seasonal, retention, recall, declined service, inactive customer, and other customer lifecycle marketing initiatives.
- Prepare marketing briefs, presentations, campaign documentation, performance readouts, field communications, and executive-ready materials.
- Monitor campaign performance and prepare recurring reports, dashboards, ROI analyses, and business insights tied to traffic, retention, gross profit, service effectiveness, and optimization opportunities.
- Review campaign results, customer behavior, operational priorities, market needs, and field feedback to identify optimization opportunities and escalate recommendations.
- Maintain marketing calendars, project plans, budgets, invoices, vendor documentation, and related executional processes.
- Coordinate with corporate teams and external partners to ensure timely execution, including Operations, CRM, Digital, Analytics, Product, IT, Finance, Brand, Legal, OEM partners, agencies, vendors, and third-party service providers.
- Support customer acquisition, retention, reactivation, lifecycle, and service adoption programs across Franchise Service and coordinate with Non-Franchise After Sales marketing where needed to support a cohesive customer journey.
- Coordinate website content updates, promotional offers, customer communications, and service experience improvements for assigned Franchise Service channels.
- Develop field communications, promotional materials, operational guides, and activation support to help ensure successful execution across corporate and field teams.
- Ensure marketing materials comply with legal, OEM, and AutoNation brand standards where applicable.
- Support testing, rollout, and optimization of new marketing initiatives, customer engagement programs, digital experience improvements, and growth initiatives while managing multiple concurrent projects in a fast-paced environment, championing the company's vision, mission, and values, and performing additional duties as assigned.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2-4 years of experience in marketing, project coordination, CRM, digital marketing, lifecycle marketing, or campaign execution.
- Experience executing or coordinating integrated marketing campaigns across multiple channels.
- Strong organizational and project management skills with exceptional attention to detail.
- Strong analytical skills and proficiency with Microsoft Excel and PowerPoint.
- Excellent written and verbal communication skills, including the ability to prepare clear campaign documentation, field communications, and executive-ready materials.
- Ability to manage multiple priorities and work effectively across internal teams, operations partners, external partners, and field stakeholders.
- Knowledge of digital marketing, CRM platforms, analytics tools, lifecycle marketing, service journey optimization, offer strategy, and marketing best practices preferred.
- Automotive, retail, service, multi-location marketing, or agency experience preferred.
- Ability to adapt to a fast-paced, evolving business environment and support successful execution across an enterprise store network.
- Must meet company's requirements for employment.
Physical Requirements:
- Business travel (up to 10%)
- Standard office environment
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.