Marketing Specialist, Americas (Temporary/Part-Time)

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Description

Job Title: Marketing Specialist, Americas (Temporary/Part-Time)

Location: Milpitas, CA

Department: Americas, Marketing

Reports To: Senior Marketing Specialist

Compensation Range

$38.00 - $40.00 per hour (SF Bay area candidates only)

This temporary position is expected to last through May 2027.

This position is open to candidates residing in U.S. states where the organization is currently authorized to employ individuals. Eligible work locations will be confirmed during the hiring process.

Although we're small, we're mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and workforce development. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

As an equal opportunity employer, we welcome all to apply.

THE ROLE:

The Marketing Specialist executes integrated marketing campaigns that drive awareness, generate leads and registrations, and engagement for SEMI Americas events. This role owns the day-to-day production of eblasts and social media posts, creatively designs compelling marketing assets, and keeps event websites up to date and conversion-ready. This position supports the SEMI Americas marketing team and collaborates cross-functionally with programs, sales, operations, technology communities, and corporate marketing to ensure all efforts align with SEMI's initiatives and objectives.

This is a temporary, non-exempt position working 30 hours per week and reports to the Senior Marketing Specialist of SEMI Americas Marketing based in Milpitas, CA. This temporary position is expected to last through May 2027.

CORE RESPONSIBILITIES

Strategize Marketing Campaigns: Increase attendee acquisition and engagement for SEMI Americas events

• Create multi-channel marketing plans for events and programs
• Identify new market opportunities and develop strategies to acquire new audience
• Email Marketing: Generate leads and drive conversions through targeted, on-brand email campaigns
• Schedule and build email campaigns (eblasts, reminders, post-event follow-up) using Marketo
• Generate quality email content and design compelling graphics
• Proofread for accuracy and brand voice
• Track and report on open rates, click-through rates, and registration conversions; recommend optimizations

Social Media Marketing: Build event awareness and community engagement across SEMI Americas social channels

• Schedule, design, and publish organic social content across four SEMI Americas platforms (LinkedIn, X, Instagram, and Facebook.) to promote event registration, call for abstracts, speaker highlights, sponsor recognition, etc.
• Maintain a content calendar aligned to the event marketing timeline
• Generate a report post-event to highlight results from social media tactics

Website Management: Keep the event website accurate, current, and conversion-ready

• Update event Drupal webpages with current details, agenda, speaker headshots and bios, sponsor logos, etc.
• Ensure web content is accurate and aligns with SEMI branding

Event Onsite Preparations: Manage printed and digital collateral for event onsite

• Design, create, and modify graphics, banners, PPT presentations, etc.
• Serve as the point of contact between internal stakeholders and vendors for signages, event guides, and digital collateral
• Manage specs, proofs, and revision rounds to ensure accuracy before print
• Track production timelines and ensure deadlines are met

WHAT SUCCESS LOOKS LIKE:

• You helped increase conversions, generate leads, increase engagement, and build awareness of SEMI Americas events, conferences, and webinars
• Marketing campaigns are deployed on time and error-free
• Content and graphics produced are creative and compelling
• The event website reflects the latest accurate information
• Print and digital onsite projects delivered on schedule

CRITICAL SKILLS:

• Exceptional verbal and written communication skills, with expertise in copywriting, editing, and proofreading
• Creative graphic design
• Meticulous attention to detail
• Self-starter and proactive
• Flexible and adaptable
• Ability to multitask and manage multiple event timelines and deadlines simultaneously
• Ability to take directions, strategize, and execute projects independently and collaboratively
• Demonstrated adaptability and commitment to continuous learning

KNOWLEDGE OR EXPERIENCE:

• BA degree in Marketing, Business, or related field, or equivalent relevant experience
• 3+ years of experience in email and social media marketing, including writing, building, sending emails using a marketing automation platform such as Marketo, and creating compelling social media graphics and captions
• Track record of successful attendee acquisition and brand growth via digital marketing
• Experience with Marketo or other marketing automation tools
• Experience with Drupal or other web content management systems
• Experience with graphic design tools such as Adobe Photoshop, Illustrator, and/or Canva
• Experience utilizing Google Analytics to analyze campaign performance
• Proficient knowledge of Microsoft Suite (Ex: Excel, Word, PowerPoint)
• Please provide a portfolio with samples of your promotional emails, social media posts, and graphic designs.

THE IDEAL CANDIDATE:

Candidates who are successful in this role typically demonstrate competencies such as detail-oriented, deadline-driven, and comfortable juggling multiple events and projects. They are great storytellers who can craft compelling, concise messaging that drives action across email, social, web, and print. They have a proven track record of implementing multi-channel marketing tactics that have successfully increased engagement, leads, and/or conversions.

ABOUT SEMI

SEMI is the global industry association connecting over 4,000 companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON expositions and events, technology coalitions, standards and market intelligence help advance our members' business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Visit www.semi.org, contact a regional office, and connect with SEMI on LinkedIn and X to learn more.