Marketing Specialist (Automotive)

FORVIA - HELLA Electronics Corporation is seeking a dynamic and experienced Marketing professional to join our North American communications group. The primary focus of this role will be to conduct automotive based market research for a variety of key departments and key stakeholders in the company

About Us

FORVIA - HELLA is a listed, internationally positioned automotive supplier operating under the umbrella brand FORVIA. Within this factual group, HELLA stands for high-performance lighting technology and automotive electronics. At the same time, the Company covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special-purpose vehicles with its Lifecycle Solutions business group. HELLA has around 36,000 employees at more than 125 locations worldwide and generated sales of €4.4 billion in the seven-month short fiscal year 2022.

Daily Responsibilities

• Coordinate customer events, technology showcases, trade fairs, and public events in close collaboration with business divisions, sales teams, engineering, and external partners to ensure successful execution and measurable outcomes.
• Represent the organization at industry trade shows, conferences, customer events, and networking opportunities, engaging with visitors, answering product-related questions, and identifying new business opportunities.
• Partner with technical experts, product managers, and business leaders to prepare internal speakers and presenters, including presentation development, messaging, rehearsal coordination, and event support.
• Develop a strong understanding of the company's products, technologies, and market positioning to effectively translate technical features into compelling customer benefits and marketing messages.
• Research market trends, customer developments, competitive activities, and industry changes to provide actionable insights that support strategic planning and marketing initiatives.
• Gather and report market intelligence through industry research, news monitoring, and participation in key industry events