Marketing Specialist

Job Description

About your Role:

As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride's portfolio of online schools.

In this role, you will support our schools by collaborating with cross-functional teams-including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies-to deliver marketing programs with accuracy and consistency. This position provides exposure to a wide range of marketing channels and offers an opportunity to build foundational marketing skills while supporting Stride's mission and enrollment goals.

SUMMARY:

The Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride's core business-our management of 70+ online schools. This role is execution-focused and designed to build core marketing capabilities through hands-on project support, coordination, and campaign execution.

In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. As Stride's K-12 schools represent a strategic business priority, this role offers an early-career opportunity to gain experience in a collaborative, mission-driven marketing organization.

ESSENTIAL FUNCTIONS:

• Support the execution of marketing campaigns that drive enrollment, awareness, and engagement
  

• Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels
  

• Assist with the development of messaging and marketing content aligned to school value propositions and audience needs
  

• Support collaboration with earned media agencies to execute local and regional awareness campaigns
  

• Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits
  

• Apply market research insights as directed to support campaign positioning and execution
  

• Support A/B testing initiatives and assist with documenting results and learnings
  

• Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis
  

• Maintain organized documentation for campaign plans, timelines, deliverables, and results
  

• Assist with new product launches by supporting cross-functional coordination and asset development
  

• Ensure timely, accurate communication with stakeholders under guidance from senior team members
  

• Build foundational knowledge of digital marketing channels, tools, and best practices
  

• Stay informed on trends in K-12 education and digital marketing to support ongoing learning
  

This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.

MINIMUM REQUIRED QUALIFICATIONS:

• 1-2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience
  

• Strong organizational skills with attention to detail
  

• Ability to follow processes and manage assigned tasks with guidance
  

• Strong written and verbal communication skills
  

• Willingness to learn new tools, platforms, and marketing concepts
  

• High standards for accuracy, quality, and accountability
  

Certificates and Licenses: None required.

OTHER REQUIRED QUALIFICATIONS:

• Ability to manage priorities and meet deadlines in a fast-paced environment
  

• Strong interpersonal and collaboration skills
  

• Ability to work both independently and within a team-oriented environment
  

• Excellent presentation skills with ability to leverage technology effectively
  

• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
  

• Ability to clear required background check
  

DESIRED QUALIFICATIONS:

• Experience or interest in the K-12 education or edtech sector
  

• Previous collaboration with cross-functional remote teams