Marketing Specialist, Bojangles

LV Petroleum – Marketing Specialist, Bojangles 

Position Summary 

The Marketing Specialist, Bojangles is responsible for executing grassroots marketing, community engagement, local store marketing, catering growth initiatives, and brand awareness programs across LV Petroleum's Bojangles restaurants. This role serves as the field ambassador for the Bojangles brand, ensuring that every restaurant becomes a recognized, trusted, and visible part of its local community through direct outreach, community partnerships, events, and relationship-building activities. The position is built upon the principles of "Operation Homefield"—a proactive community growth strategy focused on creating meaningful local connections that drive traffic, catering sales, guest loyalty, and long-term market presence. The Marketing Specialist reports directly to the Senior Vice President and works closely with restaurant operations leadership, General Managers, and community organizations to drive measurable business growth. 

Key Responsibilities 

Community Outreach & Relationship Building 

• Lead community engagement efforts for Bojangles locations throughout assigned markets. 

• Develop and maintain relationships with local schools, businesses, healthcare facilities, public safety agencies, churches, youth sports organizations, and community groups. 

• Establish Bojangles as a visible and active community partner by consistently conducting outreach visits and follow-up activities. 

• Create and maintain a pipeline of community partnerships that generate recurring business opportunities and brand visibility. 

• Serve as the primary ambassador for the LV Petroleum's Bojangles brand. 

Local Store Marketing & Brand Awareness 

• Execute local marketing strategies designed to increase awareness within each trade area. 

• Develop community-focused promotions, fundraisers, sponsorships, appreciation events, and sampling programs. 

• Coordinate teacher appreciation events, first responder recognition programs, community coffee mornings, fundraising nights, and youth sports partnerships. 

• Ensure consistent market visibility through ongoing outreach rather than reactive promotional efforts. 

• Support grand openings, restaurant launches, and local activation campaigns. 

Catering & Revenue Growth 

• Identify, develop, and convert catering prospects into recurring customers. 

• Build relationships with decision-makers responsible for staff meals, meetings, employee recognition, team events, and group dining. 

• Promote breakfast trays, boxed lunches, team meals, appreciation meals, family meals, and large-format catering opportunities. 

• Develop catering opportunities within schools, healthcare facilities, warehouses, industrial employers, and office environments. 

• Partner with restaurant leadership to establish and achieve monthly catering sales goals.

Event Planning & Community Experiences 

• Plan and execute sampling events, appreciation visits, sponsorship activities, and community engagement events. 

• Coordinate community participation opportunities that create memorable brand experiences. 

• Identify opportunities to support first responders, educators, healthcare professionals, youth organizations, and local businesses. 

• Implement recurring community traditions that strengthen brand loyalty and visibility. 

• Represent LV Petroleum and Bojangles at community events, festivals, chamber functions, and networking opportunities. 

Community Partnership Management 

• Build and manage a structured community partnership pipeline from prospect identification through active partnership status. 

• Maintain accurate records of outreach activities, contacts, follow-up activities, opportunities, and results. 

• Conduct timely follow-up communications and relationship management activities. 

• Develop long-term partnerships that generate repeat traffic, catering revenue, fundraisers, and community goodwill.

Performance Tracking & Reporting 

• Track outreach activity, contacts, catering introductions, community partnerships, events, and sales impact. 

• Maintain community engagement scorecards and reporting metrics. 

• Provide regular updates to senior leadership regarding pipeline activity, growth opportunities, and market trends. 

• Measure and report ROI from local marketing initiatives and community outreach programs. 

• Analyze results and adjust strategies based on performance metrics and business outcomes. 

Key Partnerships: 

• General Managers 

• District Managers 

• Restaurant Leadership Teams 

• Community Organizations 

• Schools and Educational Institutions 

• Healthcare Facilities 

• Public Safety Agencies 

• Local Businesses and Chambers of Commerce 

Leadership Expectations: 

• Mentor and support restaurant management teams in community engagement efforts. 

• Train restaurant teams on community outreach best practices. 

• Share successful community activation strategies across locations. 

• Foster a culture of community involvement and local market ownership.  

Requirements

Qualifications 

Education 

• Bachelor's degree in Marketing, Business, Communications, Hospitality Management, or related field preferred. 

• Equivalent combination of education and experience considered. 

Experience 

• 3+ years of experience in field marketing, local store marketing, restaurant marketing, community relations, event marketing, or business development. 

• Experience in QSR, restaurant, retail, hospitality, franchise, or multi-unit environments preferred. 

• Demonstrated success building community partnerships and executing grassroots marketing initiatives. 

Skills & Knowledge 

• Strong networking and relationship-building skills. 

• Excellent verbal and written communication abilities. 

• Ability to effectively present and represent the brand in diverse community settings. 

• Strong organizational and project management capabilities. 

• Experience managing multiple priorities and geographic territories. 

• Proficient with Microsoft Office and CRM or tracking systems. 

• Ability to travel regularly throughout assigned markets. 

• Ability to work flexible schedules, including evenings and weekends when needed 

Benefits

What We Offer 

•  Competitive base salary 

•  Comprehensive benefits including health, dental, vision, and retirement plans. 

•  Hands-on experience and mentorship to support career growth in finance. 

LV Petroleum is an equal opportunity employer.