Marketing Specialist

Market Analysis- Analyze demographic data on a local, regional, and national level; Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company's website; Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts; Analyze online marketing strategies and compare them with those of the company's competitors; Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing); Analyze sales performance of discounted products; Evaluate marketing analysis plans; Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.; Work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies; Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys); Planning and Preparing Marketing Campaigns- Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products; Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line); Design tradeshow marketing campaigns (also including local events and fairs for Asian communities); Design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns; Coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts; Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets; Collaborate with Market Research Analysts to develop and execute marketing campaigns; Evaluate and target local competition and recommend strategies to drive customer acquisition and retention; Negotiate and collaborate with vendors and/or partners executing strategic campaigns; Collaborate with other departments to oversee advertising tasks; Reporting Marketing Development and Support- Collaborate with Marketing Team to prepare reports on data analysis; Prepare reports on new product marketing strategies and/or campaign plans; Prepare different reports of findings and present results to management Support the marketing department in general operations Requirements: Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related Analytical Skills; Critical-Thinking Skills; Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable Benefits & Compensation: • 401(k) matching • Health insurance • Vision insurance • Paid time off (PTO): vacation, sick, and holidays • Coffee and Snack • On-site gym and game rooms • Employee Discount • 52707-90000