Develop and implement marketing initiatives to strengthen brand visibility for Yale and ASSA ABLOY across Vietnam. Drive traffic and generate sales leads through targeted campaigns and activities.
Plan, design, and execute marketing programs to support the salesteam and distributors, including signboards at distributor stores, sample boards, mock-ups, and Yale corners for in-store display. Organize industry events, seminars, and trade shows. Create communication materials for product and trade promotions. Produce sales publications such as catalogs, leaflets, and user manuals.
Manage digital channels including Facebook, LinkedIn, and company websites. Oversee PR activities and corporate communications to enhance brand reputation. Coordinate CSR initiatives and team-building activities to foster company culture.
Handle and oversee the company's hotline operations to ensure timely and professional responses to customer inquiries and support requests. Monitor service quality and implement improvements to enhance customer satisfaction.
Collaborate with the sales team to co-visit customers, gather insights, and understand market demand. Analyze competitor activities and develop competitive, customized solutions aligned with company strategy. Provide regular updates and reports on customer requirements and project progress to all stakeholders.
Act as the official representative of ASSA ABLOY Vietnam at industry-related events. Uphold ASSA ABLOY values and protect the integrity of the Yale and ASSA ABLOY brands in all activities.
Perform other tasks as assigned by supervisors and the company.