Marketing Specialist

Join our dynamic team in Columbus as an integral part of our marketing efforts. This role involves assisting in the content execution process of key marketing campaigns focusing on social media and digital marketing. You will support the international social media team with day-to-day tasks and special projects, actively collaborating with international franchise partners, and working closely with internal Social Media, PR, and key marketing and merchant partners to develop content and strategies that drive social brand engagement.

Roles & Responsibilities

• Support team in asset management for social media, influencer, and public relations campaigns.
• Build and maintain accurate and up-to-date campaign content calendar and copy across platforms.
• Support social media campaigns development and asset creation from concept through execution and analysis phases.
• Assist in in-house photoshoot management including shot lists, prop planning, and execution.
• Support team in the delivery process including collecting links and document fonts for all creative released to franchise partners.
• Support localized campaign launches.
• Coordinate with franchise partners to execute campaigns for social media, influencer, and public relations.
• Research and vet creators and influencers for global campaigns.
• Monitor social media, influencer, and PR trends.
• Maintain franchise partner relationships for daily execution, strategy, and targeting within Facebook, Instagram, and TikTok organic campaigns.
• Responsible for set-up, organization, and agenda of weekly vendor meetings.
• Collaborate effectively with cross-functional teams including creative, merchandising, and US brand partners to strategize, read, and react to drive the business.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field.
• 1-3 years of Social Media experience in-house or at an agency, specifically in community management, managing social media accounts for a brand or client, developing and executing social media channel strategies and content.
• In-depth knowledge of social media platforms and best practices (Organic).
• Excellent written and verbal communication skills, with strong attention to detail.
• Strong team player with a positive, proactive attitude and great interpersonal skills; ability to brief senior leaders, foster relationships with external teams, and support immediate team members.
• Innovative and creative thinker, capable of changing course as needed to achieve desired results.
• Ability to multitask, project manage, work both independently and with a team.
• Results-oriented, willing to take ownership of all assigned responsibilities and adhere to deadlines.
• Proficient in Mac, Word, Excel, and Keynote/PowerPoint, with a working knowledge of Analytics and Monitoring tools, and Adobe Creative Suite.
• Experience working in beauty, consumer goods, fashion, or retail industries preferred.

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