Marketing Specialist - Content & Demand Generation

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Job Type

Full-time

Description

About BAYCOM

BAYCOM is the leading provider of mission-critical two-way radio, video security, and rugged technology solutions to public safety agencies and commercial clients throughout Wisconsin, Minnesota, and the Midwest. We're 100% employee-owned - one of the operating companies of OwnersEdge, an ESOP holding company that invests in and builds sustainable, employee-owned businesses across the region.

Everything we do delivers on our brand promise: it will work. When communication and security matter most, our customers count on BAYCOM to keep them connected, protected, and operational - a lifeline in the moments that matter.

We're looking for a Marketing Specialist who wants to be part of the business, work closely with sales and leadership, and help drive growth through practical, hands-on marketing execution.

Position Summary

The Marketing Specialist is responsible for executing BAYCOM's day-to-day marketing activities, supporting lead generation efforts, and helping drive business growth and brand awareness across our core markets. This role reports to BAYCOM's President and works closely with OwnersEdge's Director of Portfolio Marketing.

This is a hands-on role. We're looking for someone who can execute a marketing plan and enjoys building campaigns, creating content, managing marketing systems, supporting sales initiatives, coordinating events, and moving projects from concept through completion.

The ideal candidate is a doer - someone who takes an idea and runs with it, driving projects from concept to completion, and knows when to bring in freelancers or agency partners, in coordination with our Director of Portfolio Marketing, to fill gaps where specialized expertise is needed.

Primary Responsibilities

Marketing Campaigns & Content

• Build and execute marketing campaigns across various channels that support brand visibility and lead generation
• Create email and social media campaigns, customer communications, landing pages, and sales support materials - using AI tools to accelerate drafting, research, and execution
• Draft customer success stories, case studies, blogs, presentations, and marketing collateral
• Support SEO/AEO efforts to strengthen search visibility for priority products and categories
• Work with internal subject matter experts to translate technical solutions into customer-focused messaging

Marketing Systems & Reporting

• Manage day-to-day HubSpot activity - campaigns, workflows, lead tracking, and reporting - within an established platform architecture
• Maintain accurate marketing and sales data
• Monitor campaign performance against established KPIs and flag trends for review

Events & Trade Shows

• Coordinate BAYCOM's trade show and event activities, including a high-volume annual calendar
• Manage registrations, logistics, promotional materials, and follow-up activities
• Track event performance and return on investment

Supporting Responsibilities

Sales Support

• Assist sales and business development teams with sales-defined initiatives and targeted campaigns, within agreed priorities and hand-off points
• Create tools and resources that help generate opportunities and support customer engagement

Vendor & Resource Coordination

• Coordinate project timelines and deliverables with freelancers, agencies, manufacturers, and outside partners, in coordination with our Director of Portfolio Marketing, when specialized expertise is required
• Assist with manufacturer co-op marketing programs and reimbursement opportunities

Work Environment

This position is based in our Pewaukee office. This role is hybrid, 2-3 days in office per week; regular in-person collaboration is expected. We believe the best marketing comes from understanding the business, working alongside our teams, and staying connected to our customers and culture.

Why BAYCOM

You'll work directly with company leadership, sales teams, and subject matter experts, with the opportunity to make a visible impact and see the results of your work firsthand.

As a 100% employee-owned company, our success is shared: you'll build equity through our ESOP as BAYCOM grows, alongside health, dental, and vision coverage, paid time off and volunteer hours, and 401(k) with company contributions. Being part of the OwnersEdge portfolio also means room to grow - connecting with marketing peers across the holding company and other operating companies as your career develops.

If your favorite part of marketing is building, creating, writing, organizing, and getting things done, we'd love to talk.

BAYCOM is 100% Employee-Owned

We are an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

Requirements

What We're Looking For

Required

• 5-7 years of marketing experience, preferably in a B2B environment
• Advanced, hands-on HubSpot Marketing and Content Hub experience - CMS, campaigns, workflows, automation, and reporting
• Comfortable using AI/LLM tools (e.g., ChatGPT, Copilot, HubSpot AI) to accelerate content creation, research, and campaign execution
• Strong writing and communication skills
• Experience managing marketing projects from start to finish
• Strong organizational and project management skills
• Ability to manage multiple priorities with minimal supervision
• Comfortable working independently and taking ownership of results

Preferred

• B2B technology, public safety, security, communications, industrial, or managed services experience
• Event and trade show coordination experience
• HubSpot Content, Sales and Data Hub experience
• Familiarity with SEO/AEO (search and AI engine optimization)
• What Success Looks Like
• Takes ownership and follows through; understands how to prioritize
• Produces quality work with minimal direction
• Knows when to leverage outside resources and when to do the work themselves
• Works effectively with sales, leadership, and external partners
• Consistently moves projects forward and delivers results